Are you ready to take your ecommerce business to the next level?

Diversify your Revenue with
Affiliate & Partnership Solutions

Consult with seasoned affiliate marketing experts in launching and scaling direct-to-consumer and retail affiliate programs.

In-house marketing teams - The Good Strategy

In-House Marketing & ExecutiveTeams

Working sessions in marketing agency - The Good Strategy

Partner Agencies & Freelancers

Affiliate Management Consulting - Experts

12+

Years Experience

Affiliate Management Consulting - Client Discovery

Our Mission  – Your Success

Is your eCommerce brand ready to grow?

In the ever-evolving landscape of e-commerce, staying competitive and maximizing revenue is a constant challenge. One highly effective strategy that e-commerce brands can leverage to achieve these goals is affiliate marketing. However, managing a successful affiliate program requires expertise and experience. Here’s why e-commerce brands should consider diversifying their media mix and partner with experts;

  • Unlock new revenue streams 
  • Broaden your online reach and brand authority
  • Test new audiences and markets
  • Revamp and scale your affiliate program
  • Focus on core competencies and increase your ROI
  • Get valuable data to inform your marketing strategies
Audrey Durand
Audrey Durand
CEO and Consultant

A comprehensive approach focused on delivering results

A healthy affiliate program should be managed by seasoned experts, dedicated to building long-lasting relationships with publishers and partners. Experts in affiliate technologies and the entire affiliate ecosystem, we focus on all the key aspects of the partnership cycle.

Discovery & Recruitment

Engage & Activate

Optimize & Compensate

Monitor & Track

Grow & Scale

OUR PARTNERS

The Good Strategy Expert Consultants

“Time is a high-valued commodity” 

Unlock the full potential of your eCommerce brand with expert consultants

Through online business model evaluation, commerce readiness, digital marketing strategies, and revenue optimization assessment, our team has the success of our clients at heart.

Founded by Audrey Durand, seasoned professional with creative flair and expertise in digital strategy, performance media, and affiliate marketing for DTC, B2B, and SaaS companies, she has developed core competencies and tailored solutions to help entrepreneurs, eCommerce brands, and retailers navigate consumer behavior shifts and emerging media models the right way.

Is it the right time for your brand? 

Our Services 

Flexible engagements to build the right solutions

Program Audit

We run a thorough examination of your affiliate program and provide actionable recommendations to enhance your overall program’s effectiveness and profitability.

Strategy & Consulting

We provide ongoing strategic guidance and help you formulate comprehensive affiliate strategies aligned with your goals and focused on growth.

Fractional CMO

Access to high-level guidance and strategic planning for your performance marketing program, assisting on part-time or project bases.

Solutions for CEOs, P&L Owners, Agencies, and Freelancers

Develop your affiliate management practice with the right roadmap and blueprint

Market your affiliate and partnership expertise to serve thousands of brands and clients.

  • How to establish your brand messaging 
  • How to build the right sales process
  • How to assess brand readiness and qualify projects 
  • How to scope affiliate management services  
  • How to price your services – fee structure and costs
  • How to hire and train the right talent 
  • How to deliver continued value to your future clients
TGS strategic planning

Master all Aspects of your Affiliate program

Our expert consultants can help you manage the full relationship cycle with publishers and partners to amplify the impact of your online business
Affiliate Marketing 101
Affiliate Program Manager
Affiliate Program Manager
Affiliate Partnership Portfolio
Partnership Portfolio
Affiliate Goals and Objectives
Goals & Objectives
Affiliate Program Setup
Program Setup
Affiliate Discovery, Recruitment,Activation
Recruitment & Activation
Affiliate Negotiation and Communication
Negotiation & Communication
Affiliate Reporting, Analysis, Maintenance
Reporting & Analysis
PR and Media Buying
PR &
Media Buying
Affiliate Growth Strategies
Affiliate Growth Strategies

READY TO RETHINK YOUR DIGITAL MARKETING AND PARTNERSHIP STRATEGIES?

Get in touch to find out how we can help accelerate your brand’s performance.

Project Discovery

Tell us more about your project and get a free 30-minute consultation to assess the right engagement options

Personalized Service Proposal

Get a quote and confirm the right engagement and partnerships with us based on your needs and objectives.

Kick-off Engagement

Let's drive positive changes together and help you achieve your business goals!