Digital Marketing Glossary
A 301 redirect is a server response status code indicating that a requested URL has been permanently moved to another location. It plays a crucial role in web development and...
A 302 redirect is a server response status code indicating that a requested URL has been temporarily moved to another location. Unlike the permanent move signified by a 301 redirect,...
Ad Blocker is a software tool designed to prevent unwanted advertisements from displaying on web pages, providing users with a cleaner online browsing experience. By identifying and blocking various types...
Ad copy, short for advertising copy, refers to the written content in advertisements designed to capture attention, convey a compelling message, and prompt a specific action from the audience. It...
An advertiser is an entity, typically a business or an individual, that engages in strategic communication to promote and publicize products, services, or ideas to reach and influence a specific...
An affiliate agreement is a contractual arrangement between two parties – the affiliate and the merchant – that defines the terms and conditions under which the affiliate promotes and markets...
Affiliate fraud poses a significant challenge within the realm of affiliate marketing. It refers to deceptive practices employed by unscrupulous individuals or entities participating in affiliate programs. The primary objective...
An Affiliate ID is a unique alphanumeric or numeric code assigned to individual affiliates upon registration in an affiliate program. This identifier serves as a distinctive label, allowing for the...
An affiliate link is a specialized URL used in affiliate marketing to track and attribute online traffic and conversions. It is a unique link assigned to individual affiliates, connecting their...
An affiliate program is a marketing strategy where businesses reward individuals or partners (affiliates) for driving traffic or sales to the company's products or services through the affiliate's marketing efforts....
Affiliate recruitment is the strategic process of identifying, engaging, and partnering with individuals or entities, known as affiliates, to promote and sell a company's products or services. The goal of...
Attribution refers to the process of assigning value or credit to the various touchpoints that contribute to a conversion. This concept plays a pivotal role in dissecting the customer journey...
Auto-approve, short for auto-approval, refers to an automated process designed to grant approval or authorization without the need for manual intervention. This innovative system utilizes advanced algorithms and predefined criteria...
AOV is defined as the average amount of money a customer spends on a single transaction when making a purchase. In the world of e-commerce and retail, Average Order Value...
A chargeback is a financial transaction dispute initiated by a customer to reclaim funds from a credit or debit card transaction. This process serves as a consumer protection mechanism, allowing...
Conversion rate refers to the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or completing a form. It is...
In the dynamic landscape of digital marketing, a "cookie" is a piece of data stored on a user's device, typically within their web browser, by a website they visit. This...
Cookieless tracking refers to the practice of monitoring and analyzing user interactions and behaviors online without relying on traditional web cookies. Cookies, which are small pieces of data stored on...
A Customer Data Platform (CDP) is a centralized system that collects, organizes, and analyzes customer data from various sources, such as online and offline interactions, transactions, and engagements. Unlike other...
Deep linking is a sophisticated strategy in digital marketing that involves creating hyperlinks to specific pages or content within a website or mobile application, rather than just linking to the...
Earned media is a valuable aspect of marketing that involves the organic promotion and exposure a brand receives through unpaid channels. Earned media is the result of genuine interest, advocacy,...
Earning Per Click (EPC) is a performance metric that quantifies the average earnings generated per click on an affiliate link. In simple terms, it measures the revenue affiliates can expect...
Federated learning is a decentralized machine learning approach that enables training models across multiple decentralized edge devices or servers holding local data samples, without exchanging them. It operates under the...
First-party data refers to information and insights collected directly from individuals or customers by a business or organization. This data is obtained through various touchpoints, such as websites, mobile applications,...
Impressions refer to the number of times an advertisement is displayed or viewed on a user's screen. This metric quantifies the visibility and reach of an ad, indicating how often...
Incrementality in marketing refers to the measure of the additional value or impact generated by a specific marketing campaign or channel compared to a baseline scenario where no marketing efforts...
Link cloaking is a digital marketing technique wherein the actual URL of a hyperlink is concealed or altered to appear differently, often to improve aesthetics, enhance user experience, or achieve...
Media buying is the strategic process of acquiring advertising space or time to showcase promotional content across various media channels. These channels encompass digital platforms, television, radio, print, and other...
A media kit, also known as a press kit or press package, is a comprehensive promotional tool that provides essential information about a business, individual, or event to members of...
Native advertising is a form of paid media that seamlessly blends with the surrounding content on a platform, making it appear as a natural and integral part of the user...
Owned media refers to the digital assets and communication channels that a brand or business owns, controls, and manages. These assets are typically proprietary and include platforms where the brand...
Paid media refers to a form of digital marketing where businesses pay for advertising space or promotional efforts to increase visibility and reach a targeted audience. Unlike earned media, which...
A retail media network is a targeted advertising platform operated by retailers, utilizing consumer data and digital real estate to host advertisements and promotional content. These networks enable advertisers to...
A target audience refers to a specific group of individuals or consumers to whom a product, service, or message is primarily directed. This group is identified based on shared characteristics,...
User-generated content (UGC) refers to content created and shared by individuals, customers, or users, rather than being generated by the brand or official sources. This diverse content can take various...