Digital Marketing Glossary
A 301 redirect is a server response status code indicating that a requested URL has been permanently moved to another location It plays a crucial role in web development and...
A 302 redirect is a server response status code indicating that a requested URL has been temporarily moved to another location Unlike the permanent move signified by a 301 redirect...
Ad Blocker is a software tool designed to prevent unwanted advertisements from displaying on web pages providing users with a cleaner online browsing experience By identifying and blocking various types...
Ad copy short for advertising copy refers to the written content in advertisements designed to capture attention convey a compelling message and prompt a specific action from the audience It...
An advertiser is an entity typically a business or an individual that engages in strategic communication to promote and publicize products services or ideas to reach and influence a specific...
An affiliate agreement is a contractual arrangement between two parties the affiliate and the merchant that defines the terms and conditions under which the affiliate promotes and markets the merchant...
Affiliate fraud poses a significant challenge within the realm of affiliate marketing It refers to deceptive practices employed by unscrupulous individuals or entities participating in affiliate programs The primary objective...
An Affiliate ID is a unique alphanumeric or numeric code assigned to individual affiliates upon registration in an affiliate program This identifier serves as a distinctive label allowing for the...
An affiliate link is a specialized URL used in affiliate marketing to track and attribute online traffic and conversions It is a unique link assigned to individual affiliates connecting their...
An affiliate program is a marketing strategy where businesses reward individuals or partners affiliates for driving traffic or sales to the company s products or services through the affiliate s...
Affiliate recruitment is the strategic process of identifying engaging and partnering with individuals or entities known as affiliates to promote and sell a company s products or services The goal...
Attribution refers to the process of assigning value or credit to the various touchpoints that contribute to a conversion This concept plays a pivotal role in dissecting the customer journey...
Auto approve short for auto approval refers to an automated process designed to grant approval or authorization without the need for manual intervention This innovative system utilizes advanced algorithms and...
AOV is defined as the average amount of money a customer spends on a single transaction when making a purchase In the world of e commerce and retail Average Order...
A chargeback is a financial transaction dispute initiated by a customer to reclaim funds from a credit or debit card transaction This process serves as a consumer protection mechanism allowing...
Conversion rate refers to the percentage of website visitors who take a desired action such as making a purchase signing up for a newsletter or completing a form It is...
In the dynamic landscape of digital marketing a cookie is a piece of data stored on a user s device typically within their web browser by a website they visit...
Cookieless tracking refers to the practice of monitoring and analyzing user interactions and behaviors online without relying on traditional web cookies Cookies which are small pieces of data stored on...
A Customer Data Platform CDP is a centralized system that collects organizes and analyzes customer data from various sources such as online and offline interactions transactions and engagements Unlike other...
Deep linking is a sophisticated strategy in digital marketing that involves creating hyperlinks to specific pages or content within a website or mobile application rather than just linking to the...
Earned media is a valuable aspect of marketing that involves the organic promotion and exposure a brand receives through unpaid channels Earned media is the result of genuine interest advocacy...
Earning Per Click EPC is a performance metric that quantifies the average earnings generated per click on an affiliate link In simple terms it measures the revenue affiliates can expect...
Federated learning is a decentralized machine learning approach that enables training models across multiple decentralized edge devices or servers holding local data samples without exchanging them It operates under the...
First party data refers to information and insights collected directly from individuals or customers by a business or organization This data is obtained through various touchpoints such as websites mobile...
Impressions refer to the number of times an advertisement is displayed or viewed on a user s screen This metric quantifies the visibility and reach of an ad indicating how...
Incrementality in marketing refers to the measure of the additional value or impact generated by a specific marketing campaign or channel compared to a baseline scenario where no marketing efforts...
Link cloaking is a digital marketing technique wherein the actual URL of a hyperlink is concealed or altered to appear differently often to improve aesthetics enhance user experience or achieve...
Media buying is the strategic process of acquiring advertising space or time to showcase promotional content across various media channels These channels encompass digital platforms television radio print and other...
A media kit also known as a press kit or press package is a comprehensive promotional tool that provides essential information about a business individual or event to members of...
Native advertising is a form of paid media that seamlessly blends with the surrounding content on a platform making it appear as a natural and integral part of the user...
Owned media refers to the digital assets and communication channels that a brand or business owns controls and manages These assets are typically proprietary and include platforms where the brand...
Paid media refers to a form of digital marketing where businesses pay for advertising space or promotional efforts to increase visibility and reach a targeted audience Unlike earned media which...
A retail media network is a targeted advertising platform operated by retailers utilizing consumer data and digital real estate to host advertisements and promotional content These networks enable advertisers to...
A target audience refers to a specific group of individuals or consumers to whom a product service or message is primarily directed This group is identified based on shared characteristics...
User generated content UGC refers to content created and shared by individuals customers or users rather than being generated by the brand or official sources This diverse content can take...