Building and growing an email list is not easy.
- Your email newsletter efforts seem to go unnoticed by most of your visitors.
- You are not sure how to get started with lead generation efforts and what tools to use to convert your subscribers into customers.
- You have tried other tools but it was not conclusive and the ROI was not proven.
Welcome to this article! The great news is that we have a solution for you.
Gone are the days of ghosted email lists, frustratingly low conversion rates, and missed sales. With OptinMonster, power your email list growth and lead generation efforts in just a few clicks.
In this review, we’ll take an in-depth look at OptinMonster-tested features, pros and cons, pricing, and results to see what makes it the best lead-generation tool of 2023.
Ready? Let’s dive in!
What is OptinMonster?
OptinMonster is a comprehensive conversion optimization software designed to help businesses increase their website’s performance and drive conversions. With a range of powerful tools like pop-ups, slide-ins, and personalized campaigns, OptinMonster enables users to engage visitors, capture leads, and turn them into loyal customers.
The user-friendly interface makes it easy to create and customize these campaigns, offers a large range of pre-made templates, and has advanced targeting options to ensure that the right message reaches the right audience at the right time. By utilizing OptinMonster, businesses can effectively grow their email lists, boost customer engagement, and ultimately achieve higher conversion rates.
Simple right? Well.. There’s more. With OptinMonster, what if you could generate a regular revenue stream from your email and retention marketing programs?
- Add 10K + subscribers in just one month
- Increase your email subscribers by 3x
- Convert 7%+ of your subscribers into visitors?
OptinMonster is a very powerful tool that will provide you not only the tools to execute effective campaigns but also will teach you (for free) all the strategies and techniques to become the next success story. The software has been around for more than a decade and continues to surprise us.
History of OptinMonster
OptinMonster has an intriguing history that traces its roots back to 2013 when it was founded by Syed Balkhi and Thomas Griffin. Born out of the need for a powerful yet user-friendly conversion optimization tool, OptinMonster quickly gained popularity in the digital marketing landscape.
With its innovative features and relentless commitment to helping businesses boost their website conversions, OptinMonster has become a trusted name in the industry.
As the demand for OptinMonster grew, the team continually enhanced the platform with new features and functionalities. In 2015, they introduced A/B testing capabilities, allowing users to experiment with different campaign variations and optimize their conversion rates. This feature proved invaluable for businesses looking to fine-tune their strategies and achieve better results.
Did you Know OptinMonster launched Exit-Intent® technology in 2016, which detects when a visitor is about to leave a website and displays a targeted campaign at precisely the right moment? This groundbreaking feature helped businesses recover potentially lost leads and significantly increase conversions.
Over the years, it has evolved and continuously introduced new functionalities, empowering businesses to engage visitors, capture leads, and turn them into loyal customers.
Today, OptinMonster stands as a testament to its founders’ vision and dedication, fueling the growth and success of countless businesses worldwide.
OptinMonster Screenshots
Brands and Companies using OptinMonster
OptinMonster is used by many businesses and individuals looking for an easy and effective way to build, manage, and scale their email list and customer acquisition efforts without breaking the bank. Some examples of well-known companies, brands, and organizations that use OptinMonster include:
- Capterra
- American Express
- WPBeginnner
- Tripadvisor
- Forbes
- Clickbank
- Experian
- Harvard University
OptinMonster Forms
OptinMonster offers a range of powerful campaign types to help businesses effectively engage with their website visitors:
- Pop-ups: Create attention-grabbing pop-ups that appear on your website to capture visitors’ attention and encourage them to take action. Perfect if you run a clothing retailer for example, you can use a pop-up campaign to offer a limited-time discount to visitors who have added items to their cart but haven’t completed the purchase, incentivizing them to complete the transaction.
- Slide-ins: Utilize slide-in campaigns that discreetly slide into view, grabbing the attention of your visitors without being intrusive. For example, you can utilize a slide-in campaign to showcase a new product feature or a special offer to visitors who have spent a certain amount of time on your pricing page, encouraging them to explore further and potentially make a purchase.
- Floating Bars: Display floating bars at the top or bottom of your website, ensuring they are always visible as visitors scroll through your content. For example, if you are an online course provider, you can display a floating bar at the top of your website, promoting a free webinar or workshop, driving registrations, and nurturing leads for your paid courses.
- Inline and Embedded Forms: Seamlessly integrate forms within your website content to capture leads without interrupting the user experience. Perfect for blog owners who can embed these types of forms within their articles to capture email addresses from readers interested in receiving updates or accessing exclusive content, expanding their subscriber list.
- Gamified Pop-ups: Add an interactive element to your campaigns with gamified pop-ups, such as spin-to-win wheels or scratch cards, to create a fun and engaging experience for your visitors. If you run an e-commerce store, you can implement a gamified pop-up campaign offering visitors a chance to win a discount or free gift by spinning a wheel, increasing engagement, and incentivizing purchases.
- Countdown Timers: Utilize countdown timers to create a sense of urgency and encourage visitors to take immediate action. You can use the timer to create urgency for early bird ticket sales, encouraging attendees to secure their spots before the discounted pricing expires for example.
- Sidebar Forms: Optimize your website’s sidebar by placing forms in this high-visibility location to capture leads effectively. If you run a digital agency, you can take advantage of these campaigns and forms to capture leads interested in scheduling a consultation, allowing you to follow up and potentially convert those leads into clients.
- Content Locker: Offer valuable content to your visitors in exchange for their email addresses or social engagement, boosting lead generation and expanding your reach. If you run a marketing blog for example, you can implement a content locker, requiring visitors to provide their email addresses or share the content on social media to unlock a downloadable eBook or a premium guide, expanding their subscriber base and increasing social reach.
Each campaign type is fully customizable, allowing you to align the design, messaging, and targeting options to fit your brand and conversion goals. By utilizing a combination of these campaign types, businesses can create dynamic, attention-grabbing experiences that drive engagement, capture leads, and ultimately increase conversions.
OptinMonster Key Features
OptinMonster offers a comprehensive suite of lead generation and conversion optimization tools to help you effectively grow your email lists, boost your website engagement, and turn visitors into customers. Key features include:
Exit-Intent® Technology
OptinMonster’s Exit-Intent® technology is a game-changer in capturing the attention of visitors who are about to leave your website. By intelligently detecting exit behavior, it triggers a targeted campaign precisely at the moment when visitors are most likely to engage. This powerful feature helps you recover potentially lost leads and turn them into conversions.
A/B Testing
With easy built-in A/B testing tools, you can make data-driven decisions that will improve your conversions and revenue for any campaign.
OptinMonster A/B Testing makes it super easy to split-test your campaigns so you know what’s working for your customers in real-time. With the click of a button, you can create a split test and see what converts best.
OnSite Retargeting®
OptinMonster provides advanced targeting options to deliver personalized experiences to your visitors.
Yes/No Forms
Multi-step opt-in forms and campaigns are one of our most popular campaign types because they significantly increase conversions. People like having a choice.
Yes/No Forms let people choose the action they want to take next, by clicking on one of the two buttons.
Did you Know people who begin an action are more likely to complete it which means that visitors who click the Yes button are more likely to opt-in? People are more likely to opt in if they feel they have a choice.
Conversion Analytics
OptinMonster’s Conversion Analytics is available right within the app without having you to integrate it with any third-party analytics tool.
However, if you’d like, you can integrate it with Google Analytics so you can track and measure conversion goals and the success of your optin campaigns from your OptinMonster app as well as your Google Analytics account.
Combine Conversion Analytics with A/B Testing to assess conversions from making changes to your campaigns.
Revenue Attribution
One of the most powerful features of OptinMonster is how you can get to make informed marketing decisions by optimizing all your lead-generation campaigns baked with data in mind.
It is also critical to understand what data brings the most revenue to the table and what campaigns or tactics is done in the most profitable way to drive higher ROI,
With OptinMonster Revenue Attribution gives you access to full transparency and real-time data on each dollar you make and continue to generate more sales.
Other OptinMonster Features
- MonsterLinks 2-step Optins
- Geo-Location Targeting
- Drag & Drop Builder
- Mobile-Friendly Popus
- Custom Success Message
- Canva
- MonsterEffects
- Scroll Trigger
- InactivitySensor
- Timed Display Control
- Campaign Scheduling
- HTML Elements
- JavaScript Variables
- Referrer Detection
- Page-Level Targeting
- Cookie Retargeting
- Device-Based Targeting
- AdBlock Detection
- Custom Domains
- List Segmentation
- Lead Sharing
- Success Tracking Scripts
- Smart Tags
- TruLead®
- OnSite Follow Up Campaigns®
- Real-Time Behavior Automation
- Smart Success
OptinMonster Integrations
OptinMonster’s Lead Generation Tool connects to all your favorite email marketing services and Website & E-commerce platforms to help you grow your business and build an elevated and seamless experience for your audience.
Top email marketing services integrations include:
- MailChimp
- ActiveCampaign
- ConvertKit
- IContact
- HubSpot
- Salesforce
- Constant Contact
- Drip
- EmailOctopus
- Marketo
- SendPulse
- GetResponse
- MailerLite
- IPost
- Klaviyo
- AWeber
- Ontraport
- Brevo (formerly Sendinblue)
Top Website & E-commerce Platforms integrations include:
- WordPress
- Shopify
- Bigcommerce
- Magento
- Drupal
- Woo Commerce
- Joomla
- PrestaShop
- Blogger
- Squarespace
- Weebly
OptinMonster Pros & Cons
As with any lead gen tools and SaaS platforms, there are pros and cons to consider with OptinMonster’s lead generation software; our verdict:
Pros:
- #1 conversion toolkit in the market
- Advanced targeting rules
- Compatible with many integrations
- Extensive choice of pop-up forms
- Great Value for Money
Cons:
- No Free Plan
- Expensive if you just get started
- Can slow down your website
OptinMonster Support & Resources
Once you are signed up with OptinMonster, the lead generation software offers countless resource documents, training, and support to help you get started, scale your online business, or simply answer a specific question;
- Keep learning with OptinMonster Academy which offers downloadable cheat sheets & Checklists, videos, courses, webinars, and content on how to create powerful lead magnets, get started with email marketing, attract and convert traffic, and write promotional series. No boring theories. The real stuff you are looking for, execution plans and actionable step-by-steps
- Join a 235K+ community of marketers and receive monthly conversion optimization tips and regular updates from OptinMonster’s email newsletter.
- Instant download growth hacking guides and ebooks to get you started today.
- Get access to stellar customer support available with any OptinMonster plan.
OptinMonster Plans & Pricing
OptinMonster has four plans: Basic, Plus, Pro, and Growth.
| Basic | Plus | Pro | Growth |
|---|---|---|---|
| $9 per month | $19 per month | $29 per month | $49 per month |
| “Essential tools to get more leads from your existing traffic.” | “Great for growing businesses who want to do more.” | “Must-have if you sell ANYTHING on your website!” | “All the tools necessary to transform your conversions.” |
- OptinMonster’s Basic Plan provides essential features to kickstart your conversion optimization journey. It includes unlimited campaigns, campaign templates, and seamless integration with popular email marketing platforms. With A/B testing capabilities, you can experiment and optimize your campaigns for maximum impact. This plan is ideal for small businesses and individuals who are just starting and want to explore the power of OptinMonster.
- OptinMonster’s Plus Plan is perfect for growing businesses that require advanced targeting and personalization features. In addition to the Basic Plan features, it offers advanced targeting options based on visitor behavior, location, and more. With access to exit-intent pop-ups, countdown timers, and inline forms, you can captivate visitors and boost conversions. The Plus Plan is recommended for businesses and individuals seeking to enhance their lead generation and engagement strategies.
- OptinMonster’s Pro Plan is designed for established businesses looking for comprehensive conversion optimization capabilities. It includes everything from the Plus Plan and introduces advanced features like advanced reporting, device targeting, and geolocation targeting. With built-in attention triggers, sidebar forms, and priority support, you can create highly targeted and engaging campaigns. The Pro Plan is suitable for businesses that prioritize data-driven optimization and personalized user experiences.
- OptinMonster’s Growth Plan is the most robust offering from OptinMonster, providing enterprise-level features and support. In addition to all the Pro Plan features, it offers advanced integrations, client sub-accounts, and dedicated account management. With behavior automation and advanced campaign scheduling, you can create highly personalized, automated campaigns to nurture leads and drive conversions. The Growth Plan is best suited for large-scale businesses or agencies looking for a comprehensive conversion optimization solution.
OptinMonster offers 55% off any plan and you can also get 14 days money-back guarantee that is available for any plan if you are not 100% satisfied.
Training and priority and premium customer support are available with the Pro and Growth plans
OptinMonster Alternatives
To get similar tool capabilities for your email list growth and conversion optimization efforts, OptinMonster’s alternatives are OptiMonk, Convert Box, and Thrive Leads.
- OptiMonk specializes in on-site retargeting and offers features such as exit-intent pop-ups, gamified pop-ups, and advanced segmentation. It places a strong emphasis on engaging and re-engaging website visitors to increase conversions. It does offer more limited integrations to connect to though.
- Convert Box specializes in creating dynamic on-site messages and offers features like multi-step forms, conditional branching, advanced segmentation, and behavioral automation. Convert Box offer one single plan at $99 per month but is currently running a special offer to get lifetime access to the software for a one-time $495 payment.
- Thrive Leads specifically caters to WordPress users with a focus on list building and lead generation. The tool offers a single pricing plan as a part of the Thrive Suite. membership, which includes access to other Thrive Themes products. If you are using another CMS, OptinMonster is a better solution.
Final verdict
If you’re looking for a reliable and comprehensive lead generation software solution and get reliable and profitable results to take your email list to the next level, OptinMonster is an excellent choice.
OptinMonster proves to be an invaluable tool if you are seeking to optimize your conversions and engage with your website visitors effectively. With its diverse range of campaign types, including pop-ups, slide-ins, gamified pop-ups, and more, you have the flexibility to create captivating experiences tailored to your specific goals. The platform’s user-friendly interface, intuitive drag-and-drop builder, and advanced targeting options make campaign creation and management a breeze, even for users with limited technical expertise.
Additionally, OptinMonster’s robust analytics and seamless integrations with popular marketing tools enable businesses to track performance, make data-driven decisions, and streamline their workflows.
OptinMonster is the best lead generation tool.
