What is Moosend?
Moosend is an affordable and comprehensive email marketing platform that offers a range of powerful features. Perfect for content creators, bloggers, and e-commerce owners, it allows you to create effective email marketing campaigns, automate your marketing, and track results.
Whether you’re a beginner or an expert, Moosend is a reliable and comprehensive email marketing solution.
In this review, we’ll dive into the history of Moosend, the top features of the platform and its pluses, companies that already trust Moosend, integrations available with the platform, pricing and plans, and alternatives in case you are looking for similar email platform solutions.
Ready? Let’s dive in!
History of Moosend
Moosend was co-founded in 2011 in Athens, Greece Yannis Psarras and Panos Melissaropoulos, who both worked together at an email marketing agency before creating Moosend. They wanted to provide businesses with an all-in-one email marketing solution. It started as a small project but quickly gained traction and grew into a successful business with customers in over 90 countries all around the world.
Moosend has since expanded its offerings to include features with a landing page builder, many marketing automation, and advanced reporting tools, the latter being one of our favorite features of the platform.
Moosend has received numerous awards for its innovative approach to email marketing, and its user-friendly platform has earned high praise from its users. With a continued 3-digit % growth in revenue year over year, Moosend continues to innovate and provide the tools entrepreneurs and thriving businesses need to succeed in their email marketing efforts.
Moosend Screenshots
Companies using Moosend
Moosend is used by many businesses and individuals looking for an easy and effective way to build, manage, and scale an audience without breaking the bank. Some examples of well-known companies, brands, and organizations that use Moosend include:
- Domino’s
- Sephora
- WWF
- Vogue
- Gucci
- Hewlett Packard
Moosend Key Features
Moosend offers a comprehensive suite of email marketing tools to help you effectively send emails, manage your audience, grow and automate your marketing, and track all your efforts. Key features include:
Email Marketing
With Moosend, you have the option to create beautiful emails and choose from 3 types of email marketing campaigns; regular email, A/B testing, or repeatable emails
Newsletter Editor
Moosend has recently revamped its email drag-and-drop editor and it is more intuitive than it used to be.
Email Templates
Moosend has 75+ email newsletters and is fully customizable and ready to be used for your email campaigns. If you prefer building your email experiences from scratch, you can create your designs and templates from scratch or import your own in just a few clicks.
Personalization
Leverage personalization with Moosend’s best personalization features that include essential personalizations and conditional blocks and elements to create dynamic and unique email campaigns that match your readers’ behaviors or preferences.
Segmentation
With Moosend, you can segment your email list based on various criteria such as geographic, location, demographics, user behavior, purchase history, and even based on the weather! The platform also provides an intuitive drag-and-drop interface that makes it easy to create and customize segments based on specific criteria.
CRM Tools
Moosend’s Customer Relationship Management (CRM) tool allows to gather all the key customer data, interactions, traffic sources, status, and engagement, and utilize all this information to build personalized emails that better convert. Tag your contacts based on preferences, create bulk actions to save time, and create custom fields to use in campaigns and automation. Moosend’s CRM is very complete and provides valuable insights and analytics.
Landing pages
Moosend has a very easy-to-use drag-and-drop editor to help you build stylish and professional landing pages that convert. The functionalities have been thought of with user experience and SEO in mind; very fast to load, responsive, and with the ability to add metadata for search engines.
Subscription Forms
Moosend offers many types of responsive and user-friendly subscription forms to choose from to build and grow your email list: modal pop-up, inline, floating bar, floating box, full page, and promotion pop-up to grab your audience’s attention at any stage in their brand discovery and online experience. All forms are editable with advanced display rules available and anti-bot protection.
Marketing Automation
Moosend’s automation capabilities are quite complete, you can set up email marketing workflows based on multiple triggers, define time intervals and cadence, annotate your automation, and share copies of your workflows in a few clicks to save precious time. Start any automation campaigns from scratch or pick from their 30+ ready-made templates.
Tracking
Moosend offers many advanced techniques to track all the relevant data and information about your audience and inform all your next steps. These features include Automation, List Grouping, and other personalization tags to track every detail that matters.
Reporting & Analytics
One of our favorite features of Moosend is its highly-visual, thorough, and customizable reports to analyze your email marketing performance. Track performance by source, look at your best-performing campaigns by day, time, and devices, analyze metrics from your best landing pages with a complete summary of visits, clicks, and more, etc. You can customize your reports in many ways using draggable widgets and filtering data to fit your business goals.
The pluses:
- Amazon-like product recommendations feature leverage AI to analyze your email account data and pull products that your audience and customer will like.
- Moosend real-time segmentation allows users to create and update segments on-the-fly as customer data changes.
- E-commerce AI feature that utilizes advanced algorithms and machine learning technology to analyze your customer behavior and buying patterns.
- New Improved Conditional Blocks for Dynamic Email Content. Now you can add up to 10 conditions per block. Definitely has a big click-through rate and a sales booster feature!
Moosend Interface and Use
Like many other email marketing platforms, Moosend scores a lot of points with its user interface. It is very clean, intuitive, user-friendly, and designed to be accessible to users of all levels of technical expertise, from beginners to advanced users.
The main dashboard provides a clear overview of key metrics such as open rates, click-through rates, and engagement levels, while the navigation menu is easy to use and provides quick access to all of the platform’s features.
The design is visually appealing, with a modern and minimalist aesthetic that is both stylish and functional. While there are many ways to access the same sections and that might seem repetitive, Moosend is very easy to navigate and quick to get on hand.
Moosend Integrations
Moosend offers API access to connect to all your favorite marketing tools and the email marketing software integrates with many apps and integrations to help you grow your business, automate your work, and supercharge your productivity.
The email marketing tool has over 1,000+ integrations such as CMS, CRM, E-Commerce, Lead Generations, and List Validation tools to make it very easy for users to sync their data across multiple platforms. Connect your business tools either from Moosend’s Native integrations or via Zapier. Top integrations include:
- CMS: WordPress, Drupal.
- CRM: Salesforce, HubSpot, Zoho, Sugar CRM, Agile CRM, Pipedrive.
- E-Commerce: WooCommerce, Magento, ThriveCart, PrestaShop, OpenCart.
- Lead Generation: Elementor, Personizely, Zendesk, Societal, Pabbly, ConvertFul, OptinGun, Facebook Lead Ads, Unbounce, PaperForm, Eventbrite.
- List Validation: Neverbounce, Clearout, Verifybee
Whenever you are, there will be an easy way to optimize your campaigns and processes and get access to data more easily.
Moosend Pros & Cons
As with any ESP, CRM tools, and online platforms, there are pros and cons to consider with Moosend’s email marketing software; our verdict:
Pros:
- Free trial with 100% Access to all Features
- Reporting Capabilities
- Great Value for Money
- Stellar Customer Service Team and Support
- Custom Templates
- Easy to Use
Cons:
- No Free Plan
- Basic Signup Form
Moosend Support & Resources
Moosend has resource documents, training, and support to help you get started, scale your online business, or simply answer a specific question;
- Keep learning about email marketing and automation with Moosend’s extensive knowledge base that includes marketing tools, blogs, infographics, and webinars.
- Join a 90,000+ community of marketers and receive monthly marketing tips and regular updates from Moosend’s email newsletter.
- Get access to Email and Chat Support available with any Moosend plans.
- For Enterprise users, get priority support and stellar assistance from a dedicated account manager.
Moosend Plans & Pricing
Moosend has three plans: a free trial for 30 days, a Pro plan, and an Enterprise plan;
- Moosend’s Free Trial Plan is available for 30 days, with no credit card required, and includes up to 1,000 subscribers and unlimited emails per month. The plus? You get to explore all email marketing campaigns and automation features have to offer and decide whether or not it is a good fit for your online business. Literally, get access to all the ESP’s features.
- Moosend’s Pro Plan starts at $9 per month for up to 500 contacts and allows users to get access to more automation workflows, landing pages, and priority support.
Let’s take a closer look at the pricing for the PRO plan; below is the fee schedule based on the volume of contacts;
| # of contacts | PRO Plan |
|---|---|
| Up to 1,000 | $16 per month |
| Up to 3,000 | $32 per month |
| Up to 5,000 | $48 per month |
| Up to 10,000 | $88 per month |
| Up to 25,000 | $160 per month |
| Up to 50,000 | $315 per month |
| Up to 100,000 | $624 per month |
| Up to 250,000 | $1,520 per month |
| Up to 500,000 | $2,896 per month |
| Up to 1,000,000 | $5,840 per month |
- Moosend’s Enterprise Plan is the third plan available and is designed for businesses with large email lists and complex marketing needs. This plan also offers unlimited emails. The pricing for the Enterprise Plan is customized based on specific needs. It includes all features of the Pro Plan, as well as dedicated account management, custom branding options, a Single Sign-On (SSO) feature, and a dedicated IP.
Not every account is the same, the larger the email list, the larger the email volume needs is not necessarily true. For that reason, Moosend offers to buy credit bundles for your specific needs.
All of Moosend’s plans include access to the platform’s email marketing campaigns, automation, landing page builder, and forms features. The platform offers a 20% discount for users who choose to pay annually rather than monthly.
Moosend Alternatives
Moosend’s best alternatives and other platforms are MailChimp, MailerLite, and Hubspot;
- MailerLite option is a more affordable platform for email marketing if you are getting started on a budget and if you don’t need to rely on custom HTML or multiple triggers functionalities for your email automation.
- Mailchimp has more premium prices than Moosend. Mailchimp has an app to connect on the go and a larger library of integrations to connect all your tools and take your email and marketing programs to the next level.
- GetResponse offers more all-in-one marketing solutions for entrepreneurs and small businesses with more advanced email segmentation capabilities.
What is Moosend Affiliate Program?
Moosend Affiliate program offers to help customers and publishers generate more revenue by getting paid up to 40% commission per referral. Get access to marketing and promotional resources, reliable tracking, and reporting capabilities available through the Partnerstack affiliate platform network. Joining the Moosend affiliate program is an occasion to build passive income while recommending your favorite email marketing software to your clients, audience, and followers.
Final verdict
If you’re looking for a reliable and comprehensive email marketing solution, Moosend is an excellent choice.
Overall, the platform offers a comprehensive email marketing and CRM solution to help you create and execute effective marketing campaigns across email and other channels.
The pricing of Moosend varies based on the number of contacts but it comes with a very generous 30-day free trial option that unlocks all the features of the tools for you to explore.
Additionally, the platform has very robust tracking and reporting capabilities to measure the success of your email campaigns and make data-driven decisions.
If you are really serious about growing your business with dynamic email content, and AI-powered segmentation capabilities, and if you are on a budget, Moosend is probably the best option for you.
