Building more resilient futures for commerce businesses

Success Starts with The Good Strategy

The Good Strategy - Hero Banner

OUR PARTNERS & CERTIFICATIONS

FACING DIGITAL HEADWINDS

Navigating Turbulences:
Challenges for Brands

In the ever-evolving digital landscape, commerce brands and leaders encounter a multitude of challenges driven by shifting consumer behaviors, economic fluctuations, and heightened competition. These factors, coupled with constraints on time, expertise, and resources, create a pressing need for tailored solutions to navigate dynamic markets and industries.

Consumer Behavior Changes

Economic
Uncertainty

Competition
Intensification

Resource
Constraints

Affiliate Management Consulting - Experts

14+

Years Experience

Affiliate Management Consulting - Client Discovery

UNLOCKING POTENTIAL 

Propel Your Business Forward

Our consulting services prioritize addressing our clients’ most pressing issues and promising opportunities. These encompass strategy, marketing, organization, operations, technology, transformation, digitalization, advanced analytics, and sustainability across various industries and verticals. We use a variety of deliverables and support to facilitate the decision-making process;

Digital Capability Assessment

Opportunities Identification

Digital Marketing Framework and Playbook

Consumer Journey Mapping

Product-Market Fit Analysis

Training and Workshops

Audrey Durand
Audrey Durand
CEO and Consultant
OUR BENEFITS

Your Business Redefined

Our consulting services focus on a problem-solving approach to provide our clients with a personalized, flexible, and cost-effective experience, benefiting from high-quality expertise and innovative solutions.

Strategies for Shifting Behaviors

We analyze evolving consumer trends to devise adaptable strategies, ensuring your business remains responsive and relevant.

Building Resilient Commerce Plans

We help you develop strong commerce model plans to safeguard your business's stability during uncertain times.

Identifying Differentiation Strategies

We create unique strategies to help your business excel amidst heightened competition.

Optimizing Efficiency and Allocation

We help you streamline operations to maximize productivity and enable your business to achieve its goals efficiently.

Transparency

Accessibility

Flexibility

OUR BENEFITS

Your Business Redefined

Our consulting services focus on a problem-solving approach to provide our clients with a personalized, flexible, and cost-effective experience, benefiting from high-quality expertise and innovative solutions.

Strategies for Shifting Behaviors

We analyze evolving consumer trends to devise adaptable strategies, ensuring your business remains responsive and relevant.

Building Resilient Commerce Plans

We help you develop strong commerce model plans to safeguard your business's stability during uncertain times.

Identifying Differentiation Strategies

We create unique strategies to help your business excel amidst heightened competition.

Optimizing Efficiency and Allocation

We help you streamline operations to maximize productivity and enable your business to achieve its goals efficiently.

Transparency

Accessibility

Flexibility

HOW WE CAN HELP

Empowering Modern Brands with Innovative Strategies and Solutions

From market research to digital transformation, we collaborate with clients across six pillars to drive sustainable growth and shape the future of their industries.

The Good Strategy - Agency Consultants

Go-to-Market Strategy

We help you craft tailored strategies to effectively introduce your products or services to the market, ensuring successful launches and sustained top-to-bottom line growth.

Market Analysis and Opportunity Assessment

Positioning, Pricing, and Messaging

Channel Strategy and Distribution

Customer Acquisition and Retention

Sales Enablement and Launch Planning

Customer Journey and Insights

Consumer Journeys

Uncover valuable insights into consumer behavior and paths to purchase, providing actionable data to enhance your marketing efforts and elevate your customer experiences.

Customer Personas Development

Customer Journey Mapping

Personalization and Messaging

Customer Experience (CX)

Feedback and Journey Optimization

Brand Marketing

We help you formulate impactful brand campaigns, crafting messaging that resonates with your target audiences, fostering brand recognition, loyalty, and differentiation in competitive markets.

Brand Identity Strategy

Brand Messaging and Storytelling

Content Marketing Strategy

Visual Branding and Design

Channel Strategy & Communications

Performance Marketing Service

Performance Marketing

We help you build marketing campaigns across various platforms using data-driven techniques, achieving tangible results, maximizing returns on investment and driving business expansion.

Media Strategy and Targeting

Paid Search Marketing

Search Engine Optimization (SEO)

Social Commerce

Email Marketing and Automation

Performance Measurement

Partnerships

We guide you in forming strategic partnerships, tapping into shared audiences, and fueling mutual growth for your business.

Partner and Network Selection

Audit and Portfolio Assessment

Affiliate Marketing Strategy

Negotiation and Agreement

Brand-to-brand Partnerships

Omnichannel Strategy

We design seamless strategies that integrate online and offline channels, ensuring consistent brand experiences and enhancing customer engagement across all touch points.

Customer Exeperience Design

Omnichannel Messaging

Data and Measurement Strategy

Cross-Channel Strategy

Communications Strategy

Sometimes, the smallest changes can spark the biggest revolutions.

Audrey Durand

P&L Owner
Marketing Manager
Head of Marketing
Freelancer
CEO
FLEXIBLE ENGAGEMENTS

Shaping Solutions That Fit Your Needs

We adjust our consulting services to suit the unique needs of our clients to develop comprehensive strategies aimed at achieving their long-term objectives, improving performance, and gaining a competitive edge in the market.

On-Demand

Ad-hoc consulting support on an hourly basis with access to our expertise when needed for small-scale projects.

Project-Based

Perfect for larger-scale projects including defined scopes of work, milestones, deliverables.

Retainer-Based

Ongoing consulting support with access to priority scheduling and our expertise on a monthly basis to grow together.

OUR LATEST BLOGS

Digital Marketing Articles

Explore our digital marketing resources to learn or finetune your digital strategies, thought leadership articles, how-tos, and guides to stay ahead in the digital world.

Get started today!

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with targeted strategies and actionable insights.

Project Discovery

Tell us more about your project and get a free 30-minute consultation to assess the right engagement options.

Personalized Service Proposal

Get a quote and confirm the right engagement and partnerships with us based on your needs and objectives.

Kick-off Engagement

Let's drive positive changes together and help you achieve your business goals!

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