What is GetResponse?
GetResponse is an all-in-one online marketing platform to grow your business with many functionalities including email marketing, advanced segmentation, AI-powered website builders, marketing automation tools, signup forms and popups, advanced analytics and testing tools and automated sales, leads, and webinar funnels.
History of GetResponse
GetRepsonse was founded in 1998 by Simon Grabowski in Gdynia, Poland. Simon had one goal in mind: focus on innovative, affordable, easy-to-use, and accessible marketing platform solutions for entrepreneurs and businesses, to connect and engage with subscribers and customers. Fast forward to the early 2000s, GetResponse expanded its offerings to include autoresponders, which allowed users to send automated messages to their subscribers at specific intervals. This feature became a game-changer for email marketing, as it allowed businesses to nurture leads and build relationships with their audience more efficiently.
In 2007, they released their first version of marketing automation to allow users to create more complex workflows triggered based actions and subscribers’ behaviors.
Today, GetResponse serves 350,000+ customers, and 380+ employees, in 180+ countries and the platform is amongst the best email and marketing automation platforms in the industry.
GetResponse Screenshots
Companies using GetResponse
GetResponse is used by businesses of all sizes and industries including e-commerce, finance, healthcare education, hospitality, and more. Some examples of well-known companies and organizations that use GetReponse include:
- Trello
- Bitly
- IKEA
- Hilton Hotels & Resorts
- The Economist
- Upwork
GetResponse Email Marketing Key Features
GetResponse has a lot of features to offer;
Contacts – This is the main contact management feature where you can create lists, segments, custom fields, suppression lists, and tags in one place.
Email Marketing – GetResponse has many email marketing features to help you create and connect with your audience via RSS-to-email feature, by building à weekly or monthly-cadence newsletter and to A/B tests subject lines or content to reach more people and optimize your email open rates and click rates.
The plus: GetResponse’s AI Subject Line Generator – An easy way to create engaging and attention-grabbing subject lines.
Autoresponders – With GetResponse, you can create all your autoresponders by setting when and how often you want your message to go out to your list and audiences.
Website Builder – GetResponse offers a complete solution to help build your website and community online. With the drag-and-drop functionality, get your designs ready in no time and without the coding or technical skills needed. All pre-built website designs are responsive and optimized for all devices.
Landing Pages, Forms, and Popups – Use GetResponse’s drag-and-drop editor to create engaging landing pages, signup forms, comment boxes, promo bars, and more. Embed them directly on your site or display them as popups. For your forms and popups, GetResponse has 500+ pre-built templates and formats to use such as:
- slide-in with a special offer
- popup modals to catch new visitor’s attention when they try to exit the page
- signup form embedded where you explain your product
- sticky bars that stay in view when your visitors scroll
For your landing page needs, GetResponse has pre-built pages for all your registration, promotion, sales funnel, about me, webinars, or thank you pages, essential to your business.
Reports – GetResponse Reports includes website analytics and conversion tracking, which enables users to track the performance of their email campaigns beyond just email metrics. This integration allows users to see how their email campaigns are driving website traffic, engagement, and conversions, giving them a more complete picture of their marketing efforts.
Ecommerce Tools – If you are launching, managing, or scaling an e-commerce business, or if your team manages all online store marketing and promotion, GetResponse Ecommerce tools is a new feature that allows connecting your sales platform to GetResponse to get access to your order and customer data and create transactional emails and personalized product recommendations that engage with your audience.
Automation – With GetResponse, you can create automated sequences of actions based on specific triggers, such as user behavior or time-based events. With GetResponse canvas-based marketing automation flows, you can easily drag and drop actions, triggers, and filters either using pre-built templates or building flows from scratch. We would love to see more customizability and integrations with other platforms to make the marketing automation process easier to manage.
Webinars – GetResponse’s users can create and host live and pre-recorded webinars, send follow-up emails, and automate post-webinar workflows all within the same platform. The unique aspect of GetResponse Webinars is the range of interactive tools available to hosts and attendees. These include interactive whiteboards, polls, chat rooms, and Q&A sessions, all of which can be used to engage and interact with attendees and create an immersive webinar experience.
Conversion Funnel – This feature allows you to visualize and optimize all your marketing and sales funnels. It is a powerful tool for businesses and marketers who want to increase conversions, improve their sales process, and grow their revenue. You will get a clear and visual overview of your customer journey, from the initial lead generation to the final sale. Perfect to identify areas of the funnel that need optimization and to test different strategies for improving conversions.
Paid Ads – With GetResponse paid ads feature, you can advertise on Google and Facebook and drive sales, and find more engaging people interested in your brand, product, and service. Create ad audiences based on your lists or segments and craft Search ads and lead forms to capture more contacts. This feature is only available with paid plans though.
Chats – One of the plus of GetResponse is the ability to create, design, personalize, and optimize chat functionalities for your audience; you can add à window to your landing page, link to a chat page in emails or even embed a chat on external sites. Pretty cool right? On top of that get all the performance statistics you need to adjust and optimize.
Web Push Notifications – GetResponse’s web push notifications feature allows you to customize the appearance and content of the notifications that you send. You can choose to receive notifications for different types of events or updates, such as new blog posts, product launches, or special promotions. You also have access to analytics to track the effectiveness of the notifications, including open rates, click-through rates, and conversion rates.
GetResponse Interface and Use
GetResponse Reports offers a user-friendly interface and intuitive design, making it easy for even non-technical users to navigate and interpret the data. The platform offers clear visualizations of key metrics and allows users to customize reports to suit their needs, making it a highly flexible and user-friendly reporting tool.
GetResponse Integrations
GetResponse’s email marketing platform has over 100 integrations such as CMS, CRM, and Analytics to make it very easy for users to sync their data across multiple platforms, automate their workflows, and streamline their marketing efforts. Top GetResponse integrations include:
- Forms & Surveys: Gleam, Paperform, OptinMonster, Outgrow, Google Sheets, JustUno, OptiMonk, Sumo
- E-commerce: BigCommerce, Samcart, Magento, PrestaShop, WooCommerce, Shopify, WordPress
- Ads & Conversions: Facebook, JustUno, Google Ads, Analytics, MixPanel, Bing Ads, Kissmetrics
- CRM: Salesforce, HubSpot, Zendesk, Zoho, SugarCRM
- Payment Software: Recurly, Paypal, Stripe, Square,
- Productivity: Zapier, ZapUp, LeadsBridge, Integrately
- Customer Support: LiveAgent, ClickDesk, Zendesk
- Social Media: Interact, Youtube, Twitter, Facebook
- And the list goes on…
GetResponse Pros & Cons
As with any ESP, CRM tools, and online platforms, there are pros and cons to consider with GetResponse email marketing software; our verdict:
Pros:
- Free Plan Available
- High Deliverability Rates
- Annual Discount
- High Deliverability Rates
- Landing Page and Conversion Funnel Features
- Live Chat Management and Optimization Functionality
Cons:
- Marketing Automation only available with Paid Plans
- No phone support
GetResponse Support & Resources
GetResponse offers a wide range of technical support and resource to help you get started, scale your online business, or simply answer a specific question;
- Access many marketing toolkit discounts with other marketing partners
- Get all your questions answered via GetResponse’s Help Center Hub
- Get Live Chat and Email Support, available in 10 languages.
- Keep learning with GetResponse’s blog, resource documents, and webinars for practical learning and insightful tips and best practices to help you scale your email campaigns and marketing automation with ease.
GetResponse Pricing & Plans
GetResponse has a FREE plan for up to 500 contacts that include up to 2,500 newsletters per month, 1 landing page, a website builder hosting service, signup forms, and contact forms to generate new leads and signups. With GetResponse’s free account, you have access to their library of predesigned email templates and use their drag-and-drop creator to build your emails. If you need to start building flows, and funnels and segmenting your list, you can upgrade to “Email Marketing” or “Marketing Automation” plans. Below is the fee schedule per plan based on the number of contacts.
| # of contacts | Email Marketing | Marketing Automation | E-commerce Marketing |
|---|---|---|---|
| 1,000 | $19 per month | $59 per month | $119 per month |
| 2,500 | $29 per month | $69 per month | $139 per month |
| 5,000 | $54 per month | $95 per month | $169 per month |
| 10,000 | $79 per month | $114 per month | $199 per month |
| 25,000 | $174 per month | $215 per month | $299 per month |
| 50,000 | $299 per month | $359 per month | $444 per month |
| 100,000 | $539 per month | $599 per month | $699 per month |
- If you are serious about growing your email list and scaling your online business, save 18% to 30% on GetResponse monthly pricing for 12-month and 24-month plan engagement.
- If you own or manage an e-commerce store, the “E-commerce Marketing” plan will be the best plan for you to unlock features such as E-commerce Tracking, Recommended Products, Abandoned Cart Triggers, Promo Codes syncs, Drip Campaigns, Contact tagging and scoring, Event-based marketing automation, Push Notification, Purchase automation, Payment Gateway Integration, Transactional emails, Webinars functionalities, and Sales and Website funnels.
GetResponse also offers two custom plans to maximize results MAX and MAX2 plans; with these plans, you will get access to premium expert support, professional services, dedicated onboarding, custom transactional emails, unlimited monthly email volume, AI product recommendations, and functionalities, access to SMS messages, additional website optimization features, and custom pricing and reporting;
- MAX plan starts at $999 per month
- MAX2 plan starts at $1,499 per month
GetResponse Alternatives
GetResponse’s best alternatives and other platforms are ConvertKit, MailerLite, and AWeber;
- ConvertKit will be a better ESP solution for digital creators and bloggers. But GetResponse wins over dynamic segmentation capabilities.
- MailerLite support wins over GetResponse regardless of the plan you pick. For beginners and to get started with email, this may make the difference.
- AWeber also offers more live support and more integrations and templates to use to build engaging email campaigns and marketing automation.
GetResponse Affiliate Program
The GetRepsonse Affiliate program offers to help Freelancers, bloggers, marketing consultants, and publishers generate more revenue by getting paid for referrals. There are two programs to choose from; a recurring program with a 33% monthly commission or a Bounty program which offers to pay $100 in upfront commission per sale. Get access to promotional resources and reliable tracking and reporting capabilities.
Final verdict
GetResponse is an easy-to-use email marketing platform that offers a range of features such as email marketing automation, landing pages, webinars, and sales funnels. It is most suited for e-commerce businesses and provides all the tools to create and send targeted email campaigns with high deliverability rates. Its user-friendly interface makes it easy to navigate between website builders, reports, contacts, landing pages and forms, and all other features. In Addition, GetResponse offers a variety of templates and customization options to help you create visually appealing and effective email campaigns.
On the downside, GetResponse’s customer support can be slow to respond to inquiries, and the platform can be buggy at times. Additionally, some of the more advanced features, such as marketing automation workflows and split testing, are only available on the more expensive plans.
In terms of pricing, GetResponse offers a range of plans starting as low as $0 per month but with a lot of limitations. Paid plans are worth the investment and are not the priciest in the email platform space.
GetResponse is a very solid email marketing platform for e-commerce owners, managers, and/or marketers. It remains a good choice for businesses looking for an all-in-one email marketing solution. Ultimately, whether or not to recommend GetResponse would depend on the specific needs and budget of each business.
