What is Everflow?
Everflow is a partner marketing platform, trusted by more than 900 brands and designed to help businesses manage their affiliate and influencer marketing programs. It provides tools and features for tracking, analyzing, and optimizing affiliate marketing campaigns to maximize return on investment.
Everflow is best suited for mid-sized to large businesses, agencies, and affiliate marketers seeking a sophisticated platform to manage and optimize their performance marketing campaigns.
The platform’s emphasis on accurate data analysis, fraud prevention, and customizable reporting makes it particularly attractive for users with specific and advanced marketing requirements.
History of Everflow
Founded in 2016 by Sam Darawish, Kanwar Dhaliwal, and Jonathan Blais, Everflow operates in 3 offices worldwide.
It is a bootstrapped company that has served industries and clients, helping them launch and manage affiliate and partner programs with ease, from sourcing partners to management, payment, and tracking.
Everflow has positioned itself in the market as offering excellent service and support to its clients and users and by always refining its product to align with the market demand.
Everflow Awards and Recognitions
- 2023 Global Performance Marketing Award (GPMA) – Best Performance Marketing
- G2’s Best Support – Fall 2020
- G2’s Easiest to do business with – Fall 2020
- G2’s Leader – Fall 2020
Everflow Screenshots
Companies using Everflow
Everflow is a partner marketing platform used by a wide range of brands and companies of different sizes and industries all around the world. Some examples of well-known companies that use Everflow include:
- Kettle & Fire
- Byte
- ClassPass
- Sharecare
- Pipe
- JG Wentworth
Everflow Key Features
The key features of Everflow’s platform include tracking, measurement, and data insights, automated workflows, and tasks simplified by connecting your tech stack and leveraging all your data to optimize your traffic and campaigns.
The platform also offers payment processing to easily manage partner payouts and additional dedicated support for businesses looking for experts in the technology and the space.
Everflow’s Marketplace
One great feature of Everflow and any affiliate platforms or network is its 2-sided marketplace: “partner discovery” and “advertiser discovery”. You can discover and manage new partners, find new brands and curated offers, and kick off the relationship in just a few clicks.
Everflow’s Publisher Discovery has a database of over 3 million publishers with thousands of relevant and targeted partners to partner with.
Offers and Custom Commissioning rules
Not all partners are being created equal. With Everflow, you can create custom offer templates to save time and set up terms that align with the value of each partnership.
You can add Smart Links and set up terms optimized for specific KPIs, split test offers, landing pages, and URLs, set up revenue or click caps, group your offers, and implement rule-based traffic filtering using blacklists, whitelists, and anti-fraud protection features.
Everflow’s Smart Links check the targeting requirements on each of your offers and then send users to the first eligible offer. You can automatically send traffic to your best-performing landing pages based on a daily sampling test, or send users to another offer whenever you run out of inventory or budget.
Partner Communication Tools
With Everflow, you can send any type of information to your partners within the portal. Some platforms may require you to connect external third-party mailers or ESP but with Everflow, everything is consolidated into the platform to help streamline the communication between you and your Partners.
These tools provide the ability to generate tracking links in bulk, share offers in different ways, and make announcements within the portal.
Reporting and Analytics
Everflow has comprehensive reports and customizable dashboards to help affiliates and advertisers take a deeper dive into their data and drill into campaign performance.
Get engagement, conversion, and retention data insights, and use first-touch attribution for top-of-funnel sources that contribute to influencing last-click conversions.
You can better understand performance at channel, placement, and campaign levels and make more informed decisions to adjust commissions, partnerships’ terms, and commissions, run specific promotions or incentivize productive partners.
Everflow also takes tracking to the next level, by offering to track view-through attribution, unique QR code for offline-to-online source and partner performance, organic tracking, and app tracking. The platform offers to consolidate reporting from every marketing channel that drives performance.
With Everflow’s SmartSwitch you can automatically optimize your program by easily setting rules such as stopping blended incentives by blocking high CVR placements, blocking any placement with a high fraud flag rate, or getting notifications whenever a campaign or placement is delivering low event rates from conversions.
Everflow Plus
With Everflow Plus, the platform goes beyond offering self-service features and allows you to connect with experts to set up your campaigns the right way.
You can schedule weekly check-in meetings and quarterly reviews with an experienced and dedicated account manager to accelerate results or get a comprehensive evaluation with strategic recommendations tailored to your program, whether you just launched or you are looking to migrate from another affiliate platform.
Everflow Interface and Use
Everflow boasts a user-friendly interface that simplifies campaign management.It is very easy to navigate between functionalities and reports. Its organized dashboard provides a quick overview of key metrics, while customizable views and intuitive navigation enhance user experience.
The platform facilitates easy campaign setup and real-time tracking, with automation features streamlining routine tasks.
Robust reporting and analytics, coupled with export options, empower users with valuable insights into their campaigns.
Everflow Integrations
Everflow’s partner marketing solution enables users to connect all their tech stack in just a few clicks; this can allow you to streamline all your marketing efforts and make data-driven decisions based on analytics from multiple sources. Everflow has 40+ tools and products you can connect to and top integrations include:
- Ecommerce – Shopify, BigCommerce, Georgias, SamCart, ClickBank, Bold Commerce, Weebly
- CRM and CDP – Hubspot, Salesforce, Webfroce HQ, Infusion Soft, Segment, Konnektive
- Fraud Detection – IPQS, 24metrics, Anura,
- Payment and Billing – Billoid, Stripe, Tipalti, Veem, Mass Pay
- And the list goes on…
Everflow Pros & Cons
As with any SaaS tools, and online marketing platforms, there are pros and cons to consider with Everflow’s affiliate marketing software; our verdict:
Pros:
- Tracking capabilities
- User interface
- Wide range of features
- Tech support
Cons:
- Expensive
- Platform learning curve for new users
- No free trial
Everflow Support & Resources
Whether you are a publisher looking to promote brands or an advertiser looking to expand your partner network, Everflow offers a wide range of resources and tools to help you get started and quickly scale. You can source the right creators, scale your online business, or simply answer a specific question;
- Become an expert in the technology and explore Everflow help center documentation
- Access the Resource Hub to check out upcoming events, fireside chats, and the newest blogs.
- Get access to a library of case studies, whitepapers, and guides about Affiliate, Ecommerce, Mobile, Partnerships, and Marketing from experts in the technology and in the digital space.
- Get help from a team of experts from Everflow Plus services
- Got a question? Consult Everflow’s 24/7 chat
Everflow Pricing & Plans
Everflow’s quotation-based pricing starts at $750 per month and requires a 6-month minimum contract. You can personalize your plan based on the state of your partnership marketing activities and are customizable based on the number of seats or access, support from experts, API needs, or any other additional features you may need for your business.
Everflow Alternatives
Everflow’s best alternatives and other platforms are Impact, Referral Rock, and Tune;
- Impact may be a better option if you need to set up role-based permissions and have a more robust partner-matching feature to target and recruit the best partners.
- Referral Rock is an alternative option if you are looking for a more affordable solution to manage your referrals. Features may be more limited though.
- Tune is best for mid-market clients looking and the starting price is cheaper than Everflow.
Final Verdict
Everflow stands out as a robust and comprehensive partner marketing platform tailored to the needs of advertisers, agencies, and affiliate marketers.
The platform’s user-friendly interface facilitates seamless campaign tracking and analysis, offering a holistic view of performance metrics, and empowers users to effectively manage and optimize their marketing campaigns.
While Everflow offers a comprehensive suite of tools, some users might find the learning curve a bit steep, especially for beginners and the cost may be a factor for smaller businesses, as the pricing structure may be better suited for larger enterprises with more extensive marketing budgets.
The tool’s capabilities and functionalities make it particularly attractive for those who prioritize accurate data analysis, fraud prevention, and customizable reporting in their marketing strategies.
It is a worthwhile investment for businesses aiming to maximize their return on marketing investment.
