What is PartnerStack?
PartnerStack is a cloud-based partner relationship management (PRM) platform that facilitates and optimizes collaboration between SaaS companies and their partners. It serves as a centralized hub for managing various aspects of partner programs, including recruiting, onboarding, communication, and performance tracking.
Through PartnerStack, businesses can streamline the process of recruiting, engaging, and rewarding their partners, whether they are affiliates, resellers, or other types of collaborators.
The platform provides tools for automating partner workflows, tracking leads and conversions, and managing incentives such as commissions and rewards. This enables companies to build stronger and more efficient partnerships, ultimately driving mutual success and growth.
History of PartnerStack
Founded in 2015 by the “Power 4” Bryn Jones, Neil Chudleigh, Jonathan Mendes, and Luke Swanek, and was previously known as GrowSumo before rebranding to PartnerStack.
The founders aimed to address the challenges businesses face in managing and scaling their partner programs efficiently and created a unique full-stack solution for partnerships that elevate the commercial relationships between partners, affiliates, resellers, B2Bs, and SaaS businesses.
Over the years, PartnerStack gained traction in the market, attracting a diverse range of businesses across various industries. The platform’s ability to streamline partner onboarding, optimize performance tracking, and facilitate seamless collaboration
PartnerStack Awards and Recognitions
- SaaS Partnership Awards 2023 – presented by PartnerStack to recognize top partners that shape up the industry and provide stellar experience through the platform ecosystem
- 500 Technology, Fast 500, 2022 North America – Deloitte
- Best Workplaces in Technology – Canada 2022
- Best Workplaces for Mental Wellness – Canada 2022
PartnerStack Screenshots
Companies and SaaS using PartnerStack
PartnerStack is a partner marketing platform used by a wide range of Tech and SaaS brands and companies of different sizes and industries all around the world. Some examples of well-known companies and SaaS that use PartnerStack include:
- Vimeo
- Gorgias
- Freshworks
- Notion
- SimilarWeb
- Monday.com
PartnerStack Key Features
PartnerStack’s Marketplace
PartnerStack is home to 450+ B2B SaaS programs and if you are looking to scale your brand visibility and performance, the marketplace has 800,000+ active partners to explore potential partnerships with. You can discover and manage new partners, find new brands and curated offers, and kick off the relationship in just a few clicks.
Once approved into the platforms, partners usually have a 75% higher chance of being accepted to programs.
PartnerStack is very transparent about the businesses and SaaS brands they are working with. If you are curious about their program directory, you can browse partners without signing up and get a pulse of potential brands to work with.
Partner Training
PartnerStack offers brands and advertisers a learning management system to help educate your partners about PartnerStack. Through their integrated LMS (Learning Management Software) platform you can easily create and assign training content to your partners. Training enables your partners to best represent and sell your brand.
Whether creating learning paths, courses, modules, or authored content, you can automate your training and make it available in a centralized place to save time and manual effort and accelerate revenue by enabling partners to sell better and faster.
Providing training materials also allows for the reduction of the risk of brand misrepresentations. Affiliate marketing is all about giving up some control of your brand to external parties; therefore, setting up the proper training will ensure your partners are properly trained to represent and influence the sales of your products to their audience.
Customized Leads Stages and Pipelines
With PartnerStack, you can manage all your leads and deals within the platform, and if you are working as a referral and reseller partner, this feature can streamline the process.
With the Lead feature, you can organize and rename pipeline stage names, and use custom fields tailored to your business.
With the Deal feature, used by resellers, you can unlock even more functionalities such as customizing pipeline stages, adding attachments, creating vendor source deals, and more.
Once ready, you just need to sync all your leads and deals to the CRM.
Other Key Features
PartnerStack has many other key functionalities that enable both partners and advertisers to maximize each partnership.
- Dynamic referral links for partners looking to create a large volume of custom links
- Custom discount codes
- Challenges and incentives to poll your partners, request submissions, encourage progress, and gather feedback.
- Customized and branded communications and announcements to keep an open line of communication with the network outside of emails and 1:1 communications
- Triggers and workflows that help brands better automate their partner program, set up commission and rewards rules, and simplify admin tasks.
- Reporting and analytics to access comprehensive data on performance, including revenue, signups, and paid customers.
PartnerStack Integrations
Scaling new revenue through partnerships requires deep integration into the software powering your core business.
For example, you might automate your channel sales funnel and commissioning business processes which may involve transferring data between apps such as Salesforce, HubSpot, Slack, and PartnerStack.
The PartnerStack integration suite -powered by Workato – makes it easy to integrate PartnerStack with your other software solutions to ensure the right data flows efficiently in and out of your channel.
While their built-in list of integrations may be limited, you can always use PartnerStack API to build your custom connections. Top integrations include:
- Salesforce
- Stripe
- HubSpot
- Recurly
- Chargebee
- Pipedrive
- Slack
- Google Sheet
Note that the Workato integration suite may only be available with certain partner plans.
PartnerStack Pros & Cons
As with any SaaS tools, and online marketing platforms, there are pros and cons to consider with PartnerStack’s partnership platform; our verdict:
Pros:
- All-in-one, centralized management
- Customer service and support
- Learning Management Software (LMS)
Cons:
- Limited integrations available
- Dashboards and Reporting
- Limited options for affiliates and publishers
PartnerStack Support & Resources
Whether you are a publisher looking to promote brands or an advertiser looking to expand your partner network, PartnerStack offers a wide range of resources and tools to help you get started and quickly scale;
- Become an expert in the technology and explore PartnerStack help center documentation
- Access the Resource Lab which includes lots of trends and data-driven reports.
- Get access to a library of case studies, industry best practices, articles, tips, guides, and answers to your questions from experts in the space.
- Dive into the jargon of affiliate and partnership marketing by exploring their glossary
- Read many reviews and testimonials from customers. Partnerstack does level up their game.
- Signup to their newsletter; they send many interesting and insightful content
- Got a question? Consult Partnerstack’s 24/7 chat
PartnerStack Pricing & Plans
PartnerStack’s plans for SaaS brands and advertisers are personalized to your specific needs. Pricing starts at $500 per month with an additional 15% “take fee” of the total volume of partner payouts.
PartnerStack Alternatives
PartnerStack’s best alternatives and other platforms are Kiflo, Post Affiliate Pro, and Impact;
- Kiflo is one of the closest products in terms of audience and features and may be a good alternative if you are looking to scale your SaaS business.
- Post Affiliate Pro is an alternative option if you are looking for a more affordable solution to manage your referrals and partners.
- Impact may be a better option for you if you are looking at a granular level of data and a better understanding of your partner’s contribution to influencing and closing deals or sales.
PartnerStack Affiliate Program
If you have an audience looking to level up their performance with the best SaaS solutions in the market and want to unlock a new revenue channel, you should check out PartnerStack’s affiliate program. The program offers to pay a 15% commission for referral traffic that converts within the first year.
Final Verdict
PartnerStack stands out as a serious solution tailored to the needs of B2B and SaaS businesses looking to find the best partners to mutually grow profitable results.
With a user-friendly interface, PartnerStack simplifies the complexities of partner management, allowing businesses to scale their partner programs effectively. It offers features like a learning management platform, lead and pipeline management, and useful automation, and is the home of leading SaaS tools and programs in the market.
PartnerStack caters to a diverse range of industries, providing a flexible solution for businesses looking to optimize their partner ecosystems and maximize the impact of collaborative efforts.
We like the LMS and training capabilities, essential functionality that is not always offered in an affiliate platform or software.
On the downside, there could be some reporting enhancements and access to more granular data or metrics.
Overall, PartnerStack is a worthwhile investment for SaaS businesses serious about accelerating their growth and profitability.
