What is MailerLite?
MailerLite is an all-in-one online marketing platform to grow your business with many functionalities including email marketing, and advanced segmentation. The email marketing software offers many options to grow your audiences such as building websites, landing pages, embedded forms, pop-ups, segmentation, tags, and subscriber management.
With MailerLite, you can send amazing email campaigns to your subscribers with ease. The tool does not overcomplicate the process and it has many easy-to-use functionalities including a drag-and-drop editor, templates, etc. MailerLite has created this platform to also help you build your websites and blogs and to help you automate all your work in just a few clicks; selling your products, sending blog updates, creating a welcome series or a recurring subscription model for your business has never been that easy with MailerLite.
Finally, MailerLite offers a complete set of optimizations and reporting tools to grow your email list and make informed decisions on how to scale your email marketing strategy and supercharge ROI.
History of MailerLite
Founded in 2010 in Lithuania, MailerLite is a more recent email marketing platform compared to other solutions in the market but is recognized as one of the fastest-growing email marketing platforms in the email industry.
The company was initially launched as a side project of co-founders Ignas Rubežius and Eimantas Norkūnas, but it quickly gained traction and became a full-time business. MailerLite was designed to be an intuitive and user-friendly email marketing solution for small businesses and entrepreneurs, with a focus on providing powerful automation tools, easy-to-use templates, and excellent customer support.
Over the years, MailerLite has grown and expanded its offerings to include features such as landing pages, pop-ups, and surveys. Today, headquartered in San Francisco, MailerLite has more than one million customers worldwide.
Fun Fact: MailerLite branding and mission are deeply rooted in the idea that ‘Lite’ is their way of thinking. There is nothing “lite” about their email solutions, very robust and complete. Everything done at MailerLite is simply designed to provide intuitive solutions for complicated tasks. And who does not like a little bit of ease, modern, clean, and functional design when managing email marketing campaigns and automation? We do!
MailerLite Screenshots
Companies using MailerLite
MailerLite is used by a wide variety of brands and companies of different sizes and industries all around the world. While mostly used by entrepreneurs and bloggers, some examples of well-known companies that use MailerLite include:
- DuoLinguo
- Unsplash
- Valet Magazine
- TypeForm
- NerdFitness
MailerLite Email Marketing Key Features
MailerLite has a lot of features to offer that include Email Marketing and Automation, Transactional emails, website builder, forms and landing pages to collect leads, and robust e-commerce features to help you grow your digital product sales and newsletter subscriptions.
The plus: Auto resend campaigns option gives users options to automatically resend emails to non-openers by adjusting their subject lines, content, or both and get to increase open rates and engagement.
Let’s focus on MailerLite’s most important email marketing features;
Email Campaigns
MailerLite campaign editor has comprehensive features to build and design your email campaigns in no time. The tool has A/B testing capabilities, essential when you need to test and learn what works and what does not, Auto Resend Campaigns, RSS campaigns that are very practical if you have regular content that you can syndicate in one email digest and automatically send to your audience. Finally, you have the ability to create and send surveys and to use dynamic content to send more targeted emails to your audience.
Design and Template Library
MailerLite Email design and template library is perfect for beginner users or for anyone expert in building campaigns; there are three options to choose from to create your emails: drag and drop editor, Rich-text editor, or Custom HTML editor.
Landing Pages
MailerLite’s landing pages are customizable and can be used to drive conversions. The landing page builder offers a drag-and-drop editor that allows businesses to create custom landing pages quickly.
Automation and Workflows
MailerLite offers advanced marketing automation features that allow the automation of all email marketing campaigns. Create custom workflows with MailerLite’s automation editor that trigger specific actions, such as sending an email or adding a subscriber to a group, based on subscriber behavior or actions. With MailerLite, you can create email sequences that send a series of pre-written emails to subscribers at predetermined intervals. This feature can be used for various purposes, such as onboarding new subscribers, nurturing leads, or promoting products and services.
Contact and List Management
Manage all your email lists and subscribers with ease. MailerLite allows importing subscribers from various sources, including CSV files, Google Sheets, and other email marketing platforms. The segmentation and tagging options enable businesses to group subscribers based on their behavior or interests, making it easy to send targeted email campaigns that resonate with their audience. MailerLite’s contact management system also includes an unsubscribe option that ensures businesses stay compliant with email marketing regulations.
Monetization & App Integration
With MailerLite, you can monetize your content by selling all your digital products and growing your income, integrate your e-commerce store to grow your sales, or offer paid subscriptions by setting up recurring payments on the backend.
MailerLite Interface and Use
Since MailerLites’ new UI and infrastructure were released in 2022, the platform has never been that user-friendly, clean, simple, and intuitive. The platform offers a structured design layout, improved overall UI flow, and more. You can also access MailerLite mobile iOS app for creating, managing, and sending campaigns on the go or collecting leads offline.
The plus: MailerLite dark mode feature for people who prefer to work with low light settings to prevent eye strain.Just perfect for bloggers and growing businesses, connected during long hours.
MailerLite Integrations
MailerLite’s email marketing service has over 140 integrations such as CMS, CRM, and Analytics to make it very easy for users to sync their data across multiple platforms, automate their workflows, and streamline their marketing efforts. This can allow you to streamline all your marketing efforts and make data-driven decisions based on analytics from multiple sources. Top MailerLite’s integrations include:
- Signup Forms – AgileForms, Beacon, Bloom, ClickFunnels, ConvertFul, Gravity Forms, Gleam, Google Forms.
- WordPress – Elementor, JetFrom, MailOptin, MemberPress, Brave, Thrive Leads, OptinMonster, WPForms, WP Subscribe Pro.
- E-commerce – BigCommerce, Shopify, Stripe, WooCommerce.
- CRM – Bonjoro, Google Sheets, HubSpot, Drupal, Mailchimp, Zapier, SalesForce, Zendesk, Zoho CRM.
- Pop-ups – ConvertPro, ConvertPlug, MiloTree, Ninja Popups, OptinGun, Privy, Unbounce.
- Surveys – Paperform, Jotform FyreBox, Digioh, HappyForms.
- Landing Pages – Carrd, JumpOut, LeadPages, WebWave, Zotabox.
- Referral & Memberships – Gift Up!, ARMember, Firewards, MemberPress, Rewardful, MemberVault.
- Tools & Reports – Facebook Audiences, Google Docs, Hyperise, InvoiceBerry, Slack, ProTimer, Personizely.
- Project Management – Airtable, Basecamp, GitHub, Trello, Lumeer, Teamwork Projects.
- And the list goes on…
MailerLite Pros & Cons
As with any ESP, CRM tools, and online platforms, there are pros and cons to consider with MailerLite email marketing software; our verdict:
Pros:
- Very Easy to Use
- Free Plan Available
- Great Value for Money
- Unlimited Emails
- Design and Templates Options
Cons:
- Advanced features are only available with Paid Plans
- Customer Support
- Basic Reporting
MailerLite Support & Resources
MailerLite offers a wide range of technical support and resource to help you get started, scale your online business, or simply answer a specific question;
- Access a knowledge base, video tutorials, best practices by industry, blog, and email marketing guides.
- Hire an expert to help you get your program to the next level.
- Join MailerLite Academy, a free online hub to get access to online courses and get certified.
- MailerLite’s Newsletter to get in touch with the latest and greatest from the tool.
- 24/7 email support with any plans.
- 24/7 chat support only for free plans during the 30 days and in the Advanced Plan.
Check out all the top email resources by industry MailerLite created to support content creators, bloggers, entrepreneurs, and business owners in building memorable and profitable email marketing experiences for their audiences:
Example of Email Marketing Guide:
- Email Marketing for Artists and Art Galleries
- The podcast email marketing guide to growing your audience and getting famous
- Small business email marketing guide for big thinkers
- How to successfully close deals with email marketing for real estate agents
- And more!
MailerLite Pricing & Plans
Transactional Services
MailerLite offers plans to manage all your transactional email and SMS to keep the online experience for your subscribers and customers complete.
For more details about this solution, check all service and sending features, deliverability performance, and pricing for this service the MailerLite offers.
Free Email Marketing Plan
MailerLite has one of the most generous free plans and flexibility; the email marketing platform has a FREE plan for up to 1,000 contacts that includes up to 12,000 newsletters per month, 10 landing pages, access to drag & Drop editors, a website, and email automation builders, signup forms and pop-ups.
Paid Email Marketing Plans
MailerLite has two premium plans available; “Growing Business” and “Advanced”. Both paid plans include unlimited monthly emails and a 30-day trial to test all the features and capabilities.
MailerLite’s Growing Business Plan is available for up to 50,000 subscribers. If you are a solopreneur or work with a small team, get access for 3 users. Unlike the Free plan, MailerLites’ growing business plan offer capabilities to sell your digital products, build a personalized email using dynamic content blocks, access unlimited templates, websites, and blogs, and auto-resend email newsletters to non-openers.
With the MailerLite Advanced Plan, you get access to the custom HTML editor Promotion pop-ups, and the preference center, three awesome features to help you grow your email list faster and add more layers of personalization. With this plan, you can also use the Facebook integration to build custom audiences and connect across channels, Finally, you get to connect 24/7 via MailerLites’ Live chat and email support for any questions or if you need help with your account.
Pricing Recap
| Up to 1,000 | $9 per month | $19 per month |
| Up to 5,000 | $29 per month | $35 per month |
| Up to 10,000 | $47 per month | $77 per month |
| Up to 20,000 | $105 per month | $125 per month |
| Up to 30,000 | $139 per month | $179 per month |
| Up to 40,000 | $170 per month | $220 per month |
| Up to 50,000 | $205 per month | $247 per month |
| Up to 80,000 | $320 per month | |
| Up to 100,000 | $360 per month | |
| Up to 150,000 | $505 per month | |
| Up to 200,000 | $690 per month | |
| Up to 300,000 | $980 per month | |
| Up to 400,000 | $1,260 per month | |
| Up to 500,000 | $1,600 per month |
The great news is that you can save up to 15% when you pay yearly!
MailerLite Alternatives
MailerLite’s best alternatives and other platforms are GetResponse, Constant Contact, and ConvertKit;
- While both platforms integrate with a range of third-party apps and services, GetResponse has more integrations than MailerLite, if you want to manage many apps and workflows easily under one ESP.
- Constant Contact has more advanced capabilities if you need an email platform with solid event management features.
- ConvertKit also offers more live support and automation, tags, and segmentation capabilities for podcasters, content creators, and bloggers, but it comes with a higher pricing tag though.
MailerLite Affiliate Program
MailerLite Affiliate program offers to help bloggers, content creators, and entrepreneurs generate more revenue by getting paid for referrals. You can earn a 30% lifetime commission for every sale you make. Get access to promotional resources and reliable tracking and reporting capabilities.
Final verdict
MailerLite is one of the easiest and most affordable email marketing platforms that offer a range of features such as email marketing automation, landing page builder, drag and drop editor, and website builder for bloggers and growing businesses. Scoring extremely high deliverability rates, the platform allows you to create and send targeted email campaigns with access to à variety of templates and customization options to help you create visually appealing and effective email campaigns.
On the downside, MailerLite’s customer support can be slow to respond to inquiries and some of the more advanced features are only available on the more expensive plans and the reporting and analytics features could be more robust.
Overall, MailerLite pricing is one of the cheapest in the email marketing platform space, with à free plan forever and premium plans starting at $9 with unlimited monthly emails.
It is a no-brainer for anyone serious about email marketing and was voted #1 email marketing platform by our staff and digital marketing experts this year!
