What is Upfluence?
Upfluence is an all-in-one SaaS platform offering all-in-one influencer marketing recruitment and management solutions to advertisers and digital marketers serious about growing their online businesses.
The all-in-one approach along with its proprietary tech and powerful eCommerce integrations is what sets Upfluence apart from competitors.
Upfluence offers a complete set of partner optimization and campaign analytics tools to grow your influencer and creator partnerships and make informed decisions on how to scale your partnership strategy and supercharge ROI.
History of Upfluence
Founded in 2013 by Kevin Creusy, Vivien Garnès, and Alexis Montagne, and has opened 4 locations worldwide to offer influencer marketing tools and services that combine both human tech and human expertise.
For over a decade, Upfluence has served industries and clients, helping them launch and manage affiliate and influencer programs with ease, all of these from sourcing partners to management, payment, and tracking.
Upfluence is pioneering in several areas including AI-assisted influencer suggestions, fake follower detection, language recognition technology (for launching & monitoring campaigns on a global scale), and influencer matching.
Upfluence Awards and Recognitions
- G2’s Leader – Fall 2023
- G2’s High Performer – Enterprise 2023
- G2’s Leader – Europe – Fall 2023
- G2’s Fastest Implementation – Small Business – Fall 2023
Upfluence Screenshots
Companies using Upfluence
Upfluence is a platform used by a wide range of brands and companies of different sizes and industries all around the world. Amongst its 1,600+ clients, some examples of well-known companies that use Upfluence include:
- Asics
- Universal
- Amazon
- Verizon
- Marriott
- AliExpress
- Unicef
Upfluence Key Features
Upfluence’s key features include sourcing and analyzing Influencers, workflow and outreach with ChatGPT, Influencer gifting, Payments, and campaign analytics.
Influencer Marketing Platform
Upfluence has a database of 22M+ influencers to help you find thousands of Influencers and creators of all sizes and identify your future brand ambassadors to scale your program performance and grow sustainable revenue.
For each influencer, you get details about their audience sizes, demographics, engagement rates, and other social media profile information to help you find the right match and connect with the right partners.
Communication and partner outreach is very easy; the platform offers centralized creator communication features such as drip emails to start the conversation, connect, and nurture your relationships with creators.
Powered by native integrations such as ChatGPT, UpInfluence allows users to enhance communications with creators and streamline the communication process and overall productivity.
Tracking is everything, especially when it comes to affiliate and influencer marketing. Through the platform, you can track all the creators’ applications, product shipments to partners, your KPIs, and the overall performance of all your campaigns and partners in one place thanks to native CMS integrations.
Upfluence has an integration with PayPal to pay any creator directly from the platform and keep track of all payments in one single place with a real-time overview of your budget and ROI.
Influencer and Affiliate Marketing Services
Upfluence also offers influencer marketing services to help brands set up, launch, manage, and grow their influencer and affiliate campaigns.
You can either get help with the strategy, goal setting, and performance tracking or you can get support with the full execution of the campaigns.
Upfluence Integrations
Upfluence’s influencer and affiliate marketing solutions enable users to connect CMS, ESP, Paypayl, Email accounts, and more in just a few clicks; this can allow you to streamline all your marketing efforts and make data-driven decisions based on analytics from multiple sources. Top Upfluence’s integrations include:
- Ecommerce – BigCommerce, Shopify, Adobe Commerce, WooCommerce.
- CRM – Klaviyo, Zapier
- Email – Outlook, Gmail
- Payment – PayPal
- Social Management – HootSuite
- Affiliate Platform – Refersion
- And the list goes on…
Upfluence Pros & Cons
As with any SaaS tools, and online platforms, there are pros and cons to consider with Upfluence’s affiliate marketing software; our verdict:
Pros:
- Large influencer database
- Free Influencer analytics Chrome extension
Cons:
- Pricey
- Few bugs to fix
- Some data inaccuracy
Upfluence Support & Resources
Upfluence offers a wide range of resources and tools to help you get started with influencer marketing, source the right creators, scale your online business, or simply answer a specific question;
- Access a knowledge base, video tutorials, best practices by industry, blog, and influencer marketing guides.
- Free influencer search and Instagram fake followers check
- Instagram engagement checker and audit tool
- Get help from a team of experts from Upfluence’s influencer marketing services.
- Upfluence’s Newsletter to get in touch with the latest and greatest from the tool.
Upfluence Pricing & Plans
All Upfluence Plans are customizable with a 12-month minimum contract. Pricing starts at $399 per month. The platform has three plans available; “Growth”, ”Scale”, and “Enterprise”.
With the Growth Plan, you get access for one user to set up your account, connect with Shopify, WooCommerce, or Magento, search influencers, and manage emails and campaigns, integrate with Gmail and Outlook.
While the Growth plan is a good option to get started with, we recommend opting for the “Scale” plan, which gets you 5 seats in the tools and access to more features such as influencer matching, sales tracking, and coupon codes, additional integrations with key tools such as Klaviyo and Paypal, and individual onboarding with an account manager. It is essential, especially for business owners and advertisers, who need to get help getting set up or migrated over the platform.
If you are managing multiple affiliate programs and working with a portfolio of advertisers, “Enterprise” is the best plan to grow programs while offering white labeling reports and account options for advertisers, get dedicated tech support to set up custom onboarding options.
Upfluence Alternatives
Upfluence’s best alternatives and other platforms are Grin, CreatorIQ, and Izea;
- Grin may be a better option if you are an e-commerce looking to boost sales and is easier to use.
- CreatorIQ has more advanced capabilities and is more suited for businesses looking for influencer marketing services and help with campaign execution.
- Izea is an influencer marketing platform solution best for bloggers and small businesses and offers a free trial to explore all the features.
Upfluence Chrome Extension
Additionally, there is a free Chrome extension that enables you to get access to over 200 million influencers and to search based on their profile’s performance statistics, such as average views, likes, and post engagement rate. Plus, Upfluence offers numerous resources about influencer marketing on its blog.
Upfluence Affiliate Program
Upfluence’s Affiliate program offers to help bloggers, content creators, and entrepreneurs generate more revenue by getting paid for referrals. You can earn $10 for each brand referral, $75 for booked demos, and up to $1K for referred purchases. Get access to promotional resources and reliable tracking and reporting capabilities.
Final verdict
Upfluence is an influencer marketing platform that offers interesting features such as its influencer search tool, and fake follower checks, and provides tools to find influencers and brand ambassadors, manage campaigns and product gifting logistics, proceed with payment, and analyze campaign performance.
If you are looking for support with your strategy or campaign execution, Upfluence does offer influencer and affiliate marketing services, connecting with their team of experts who will help you connect with the right creators and build profitable relationships.
On the downside, Upfluence may be a bit expensive if you are just getting started, but they compensate with a range of free tools that can help you source the right partners to grow your DTC and eCommerce business in no time.
