18 Best Affiliate Marketing Tools of 2024 (Free & Paid Options)

Disclosure: This post may contain affiliate links, which can provide compensation to us at no cost to you. 

Best Affiliate Marketing Tools

If you are serious about building a profitable blog or business in 2024, I listed the best Affiliate Marketing Tools that every blogger, affiliate marketer, social media marketer, and digital creator should use, whether you are a beginner or you are looking to find alternative tools to your current stack. Below are the essential functions of these affiliate marketing tools:

  • Hosting and Speed – Setting up your blog in the most reliable, secure, and easy-to-use environment.
  • Content – Engaging with your audience, creating value, and influencing sales
  • SEO – Earning rankings and Search Engine visibility to drive traffic and sales to your blog
  • Email and Retention – Engaging with your audience and maximizing value to nurture relationships with your subscribers and customers.
  • Monetization -Utilizing ad networks and affiliate marketing to build passive revenue streams.
  • Analytics and Reporting – Analyzing performance and identifying new opportunities to improve your blog for your audience

What are the Best Affiliate Marketing Tools?

Here are our top picks for the best affiliate tools you should consider to level up your affiliate marketing strategy:

  • SiteGround
  • Kadence
  • WP Rocket
  • SEMRush
  • Surfer SEO
  • ShortPixel
  • Grammarly
  • Jasper AI
  • Fiverr
  • Canva
  • Google Search Console
  • FatJoe
  • Hunter
  • Impact Radius
  • ThirstyAffiliates
  • Google Adsense
  • OptinMonster
  • ConvertKit

1. Site Ground – Top Web Hosting Tool

SiteGround Affiliate Marketing Tool
SiteGround Web Hosting Tool

SiteGround is a powerful web hosting provider that provides a range of services, including shared hosting, cloud hosting, and dedicated servers. If you are serious about affiliate marketing, you need to get a fast and reliable hosting solution for your website. SiteGround specializes in WordPress hosting, offering several different plans tailored to WordPress users, as well as a range of other advanced features. It is renowned for its excellent customer service. 

SiteGround’s top features include: 

  • Domain Registration 
  • High-speed performance
  • Cutting-edge technology such as NGINX and PHP ensures fast loading times for websites. 
  • Daily backups
  • Malware scanning and removal
  • Free SSL encryption and certificate

Hosting software is the number one marketing tool for affiliate websites or for any sites in general as it is essential in order to offer your visitors and customers a high-quality and safe online experience.

SiteGround pricing plans vary depending on the type of web hosting package you choose. I recommend the GrowBig plan at $4,99 per month which offers unlimited websites and 20 GB of web space. All of the plans come with a 30-day money-back guarantee.

2. Kadence – Top WordPress Theme and Landing Page builder tool

Kadence WP Affiliate Marketing Tool
Kadence Page Builder

Kadence theme and landing page builder is a powerful and user-friendly plugin for WordPress websites. It is designed to make it easy for users to create stunning, modern pages with simplicity. It offers a wealth of features to help users personalize the look and feel of their website, including customizable content blocks, live previewing, and pre-built templates.

Key features of the Kadence page builder include:

  • A drag-and-drop interface
  • Pre-built templates and blocks
  • Customizable content blocks
  • Live preview and more. 

Kadence blocks include an intuitive user interface, a wide range of customization options, and the ability to quickly create and update pages. Perfect for building affiliate landing pages and transactional posts optimized for search engines. Kadence offers three pricing plans: free, pro, and agency. The free version offers a limited number of features and templates, while the pro version offers more, customization options and access to the Kadence support team. The agency plan provides access to the entire suite of features and services.

3. WP Rocket – Top WordPress Caching and Speed Plugin

WP Rocket Affiliate Marketing Tool
WP Rocket Cachin Plugin

WP Rocket is one of the most popular affiliate marketing tools that helps optimize WordPress site performance and improve page speed. If you are serious about building an affiliate marketing business, you need a website that loads fast and is optimized for Core Web Vitals to help you deliver fast, useful, and engaging content to your site visitors. The plugin offers a variety of features: 

  • Page and Browser caching
  • GZIP Compression and minification
  • Lazy loading to defer the loading of your site images or iframes

 WP Rocket is very easy to set up; install the plugin, activate it, and enjoy! The single license is $59 /year and includes product updates and support for 1 website if you are not satisfied, they offer a 100% money-back guarantee if you request it within 14 days of your purchase.

4. SEMRush – Top Keyword and Backlink Tool for SEO

SEMRush Affiliate Marketing Tool
SEMRush Keyword and Backlink Tool

SEMRush is one of the most comprehensive keyword research, domain, and backlink analytics tools in the market for beginner affiliate marketers, professional bloggers, agencies, and enterprise-level businesses. An all-in-one platform for your SEO, content marketing, competitor research, PPC, and social media marketing.

SEMRush’s Top features include:

  • Keyword Research and Tracking
  • Keyword, domain, and backlink analytics to audit, and track site performance and find new optimization opportunities
  • Content Marketing Platform including topics to research, SEO content templates
  • In-depth insights about new and lost backlinks, sites that are linking to broken pages on your website
  • Social Profile Monitoring
  • Listing Management (for Local SEO)
  • Other advanced SEO functionality

To create and publish highly relevant content that ranks on search, the number one priority is to work with a robust SEO tool to perform keyword research and find content opportunities your audience is searching for and SEMRush is definitely the go-to SEO platform for it. Pricing plans start at $119.95 per month. If you want to build and scale a successful affiliate site, it is definitely worth the investment.

Start Free Trial Today

5. Surfer SEO – Top SEO Content Optimization Tool

Surfer SEO
Surfer SEO – Content Optimization

SurferSEO is one of my favorite affiliate marketing tools. It is designed to help digital marketers optimize their web pages for search engine ranking. It provides a suite of features that allow you to analyze and adjust the content of your web page. Some of the key features provided by SurferSEO include: 

  • Keyword research to plan your keyword content strategy and build your authority 
  • Content editing and planner
  • Audit feature to identify new SEO opportunities to rank higher
  • Brief creation to fasten your content strategy for your affiliate site,
  • Keyword surfer browser extension to integrate seamlessly with your other online tasks and activities. Perfect if you are heavily using Google Docs like me.

Most affiliate sites should use SEO plugins or services to ensure content is optimized to rank higher on Search. With SurferSEO you can skyrocket your organic traffic in no time and get to better understand search intent and what motivates a user to click on a search result. If you have been in the affiliate marketing game for a while now, you know how essential it is to create useful and fresh content for your marketing campaigns that answer your audience’s pain points and that rank on Search.

Surfer SEO offers three plans; the BASIC plan starts at $49 / month for up to 10 articles/month. If you already plan for more than that, you should go with the PRO version at $99/ month for 30 articles. If you need more monthly content credits,  the BUSINESS plan offers up to 70 articles per month. For any plan, you can save 17% if you subscribe to their annual plan.

If you are serious about building a successful online business, you should consider adding Surfer SEO to your affiliate tech stack.

6. ShortPixel – Top Image Compression Tool

Short Pixel Affiliate Marketing Tool
ShortPixel Image Compression

ShortPixel is an image optimization and compression tool that helps to reduce the size of images by up to 90% with no quality loss. ShortPixel can optimize images in JPEG, PNG, GIF, and WebP formats.

The top features include:

  • Image Optimizer WP Plugin
  • Adaptative images WP Plugin
  • Website Optimizer
  • Command Line Tool

ShortPixel offers flexible monthly plans and credit packages. You can start compressing and optimizing up to 100 images for free and upgrade to monthly plans or credit packages, or simply opt-in for the Unlimited plan at $8.25/month.

7. Grammarly – Top Grammar Checker Tool

Grammarly Affiliate Marketing Tool
Grammarly Grammar Checker

Grammarly is an online writing assistant that helps users improve their grammar, spelling, and punctuation, and improve text’s readability and style. You can use it for any type of content such as your blog posts, google ads, email content, ebooks, branded pages, etc. It is an automated proofreading tool that can be used on any device and in any writing context.

The key features of Grammarly include:

  • AI-powered writing assistant that can check for spelling, grammar, and punctuation errors
  • Style improvements suggestions 
  • Vocabulary enhancements 
  • Real-time feedback on writing clarity
  • Plagiarism checker that can detect copied material 

Grammarly also has an online editor that allows users to edit their documents directly in the browser.

Grammarly offers three pricing plans: a free version, a Premium plan, and a Business plan. The free version has basic grammar, spelling, and punctuation checks, tone detection, and conciseness. Perfect to get started at no cost.

If you need a more robust plan that can help you with citations or even full-sentence rewrites, brand tones, and more, you should go for the PREMIUM plan ($12 per month) or BUSINESS plan ($15 per member per month) to benefit from the group collaboration feature and the centralized account management system.

8. Jasper AI – Top AI Writing Tool

Jasper AI Affiliate Marketing Tool
Jasper AI Content

JasperAI (formerly Jarvis) is a powerful artificial intelligence (AI) tool designed to help write any type of content such as long-form articles, case studies, books, product descriptions, blog outlines, and blog topic ideas, and offers many content templates.

If you want to grow your affiliate income, you need to create regular content that ranks on Google and break through creative and writer’s blocks. Jasper AI is the best AI content generator to help you with.

The tool should only be used as an assistant though. You should always review the content output accuracy. AI tools fall under the category of auto-generated content which could lead to a manual penalty from Google. Jasper offers three plans: Starter, Boss Mode, and Business. If you want to build and scale an affiliate marketing business and write long-form articles, reviews, emails, and case studies with full control and flexibility go for the Boss Mode plan starting at $49/month.

Give it a try for free

9. Fiverr – Top Freelance Talent Marketplace Tool

Fiverr Affiliate Marketing Tool
Fiverr Talent Marketplace

Fiverr is an online work marketplace that connects freelancers and employers with a variety of services and skills in Programming and tech, Design and creative, Business, Digital Marketing, Writing and translation, and more.

Think of any kind of work that can be done remotely – there are no limits!

I categorized it as an affiliate marketing tool because when building and scaling an affiliate business, you will reach a turning point when you will need to outsource some tasks and activities and collaborate with top talent for technical projects.

If you need to hire talent to create 10 engaging articles per month about products or services in your niche or if you simply need a professional virtual assistant for data entry, data collection, web research, or lead generation, Fiverr is by far one of the best platforms to outsource these talents for your marketing efforts.

Fiverr offers expert service, is hassle-free, and charges a service fee of 5.5% per payment transaction.

10. Canva – Top Graphic Design Tool

Canva Affiliate Marketing Tool
Canva Graphic Design

Canva is a powerful design tool for creating professional-looking graphics, affiliate banners, social media ads, business documents, and creative presentations. It is simple to use, with a drag-and-drop interface that allows users to quickly design unique graphics, logos, posters, website banners, and more.

Canvas key features:

  • Library of over one million images, fonts, and illustrations
  • Over 60,000 professional-quality photographs and illustrations.
  • Collaboration tool to share projects with your team and/or with clients and colleagues.

Canva has three pricing plans, including a free version. The free version offers a lot of features with access to 250,000+ free templates. If you are building or managing a publisher site or if you regularly post articles and graphics, the PRO version is likely going to be a better option for Canva Pro. You will have access to more features and advanced editing tools for $12.959 per month or $119.99 per year. If you work with a team and need to collaborate on multiple projects with internal and external teams, the Canva for teams plan starts at $14.99 per month for the first 5 people.

11. Google Search Console – Top Organic Search Optimization Report tool

Google Search Console
Google Search Console

Google Search Console is another free tool from Google Suite that will help you measure and improve your website’s organic search traffic and performance. It is an essential tool for affiliate marketers for many reasons:

  • You can see which queries bring users to your site and build an optimization plan by promoting an affiliate program matching your audience’s search intent.
  • You can submit your sitemaps or individual pages on Google to speed up the indexing process.
  • You can identify your top landing pages getting the most impressions, clicks, and traffic. You will also get access to Search reports and diagnose and fix issues
  • You can test and improve your site’s mobile usability with customized reports

Google Analytics can integrate Search Console Reports seamlessly and give you a complete view of search users’ journeys. Add your free account today and start analyzing your top pages.

Google Search Kit (including Google Search Console, Google Analytics, and Google Adsense) is available in the WordPress plugins section of your WordPress backend. Start integrating the tools in just a few clicks!

12. FatJoe – On-Demand Top Link-building Tool

FatJoe Affiliate Marketing Tool
FatJoe Link Building

FatJoe is a content and link-building service that provides businesses with high-quality content and link-building solutions. They offer a range of link-building services and tools, from blogger outreach, niche sites, HARO Links, Media placements, content syndication, blog title generator, ‘nofollow’ highlighter, and more. If you run an affiliate marketing business, you will quickly realize there are two essential things to master to get good search rankings and interest from your audience: Content and Links. 

Other FatJoe key services include:

  • Content and link-building services
  • Keyword research and optimization
  • Guest posts and directory submissions
  • Website copywriting services

13. Hunter – Top Professional Email Finder Tool

Hunter Affiliate Marketing Tool
Hunter Email Address Finder

Hunter is an online tool designed to help find professional email addresses in a few clicks and connect with the people who matter to you and to your online business. It offers a comprehensive suite of features, including domain search, email finder, email verifier, and campaign outreach.

Blogging is not easy every day, especially if you are just starting out. To rank organically and get visibility to your blog, you need to build authority and trust. This is achieved by creating content, and links and getting backlinks and mentions from other authority sites in your niche.

With a tool like Hunter, you will be able to find emails from professionals in your space, save them as leads, and start building your email outreach plan.

Creating these connections is critical in building your affiliate site or personal brand authority.

Hunter is free for up to 25 monthly searches and for 1 email account only. Perfect when you are new to blogging and SEO. If you already manage a blog, the tool has four premium plans ranging from $49 to $399 per month.

14. Impact Radius – Top Affiliate Marketing Network Platform Tool

Impact Radius Affiliate Marketing Tool
Impact Radius Partnership Marketing Platform

Amongst all the affiliate networks, Impact Radius is one of the biggest affiliate networks in the market. It helps both brands and publishers get the most out of their online partnerships. Many e-commerce and B2B brands choose to host their affiliate marketing program in this network to streamline the relationships with partners and simplify finance and processes.

If you are an affiliate marketer or a publisher, you may already be familiar with the affiliate marketing platform dashboard and reporting capabilities. Impact Radius is listed as a top affiliate marketing tool because its true power lies in the marketplace capability to source new affiliate programs and brands to partner with, find affiliate offers to promote on your site and that will match your audience’s needs. Finally, it will allow you to develop long-term profitable partnerships with brands to scale your affiliate earnings.

Impact Radius’ top features include:

  • Comprehensive tracking capabilities
  • Direct linking
  • Global Marketplace to connect with top brands and high-commission payout advertisers.

Impact Radius is an affordable affiliate marketing software for publishers who are looking to expand and monetize their revenue stream through direct partnerships with brands. Get Started for free and source new affiliate programs.

Read our full Impact Radius Review

15. ThirstyAfililates – Top Affiliate Link Cloaking tool

ThirstyAffiliates Affiliate Marketing Tool
ThirstyAffiliates Cloaking

ThirstyAffiliates is the best affiliate cloaking tool in the market and allows you to turn long and ugly affiliate links into short, easy-to-read, and customized links while protecting your affiliate commissions from theft.

The basic license starts at $79.50 per year for 1 site. If you need more features or manage multiple sites you can go for PLUS at $129.50 per year or ADVANCED at $$199.50 per year.

The tool has a free version otherwise, all pricing plans come with a 14-day refund guarantee, automatic keyword linking, geographic redirects, and much more.

16. Google Adsense – Top Ad Monetization Tool

Google Adsense
Google Adsense

Google Adsense is the #1 online advertising platform that helps affiliate marketers, bloggers, digital creators, and business owners monetize their content. Adsense utilizes a CPC model and enables you to display ads on your affiliate website and receive payments for the clicks and impressions the ads generate. Adsense is a great way to generate income from your website, as it can easily be integrated into your website and is completely free to use. You can start building your ad campaigns in just a few clicks.

If your website or blog has engaging content and you are ready to follow Adsense Terms and Conditions, you will get instant approval. After getting approval from the platform, whenever you post a blog, select an ad and the place where you want to put it. Google Adsense’s advertising partners (affiliate clients, brands, companies, and agencies) always look to promote their products or offers by showing the advertisements to a specific audience’s niche.

Top key features:

  • Ad customization and formats
  • Real-time tracking and analytics
  • Wide range of ad placement options

If you are looking for new ways to monetize your traffic, get started with Adsense.

17. OptinMonster – Top Lead Generation Tool

OptinMonster Affiliate Marketing Tool
OptinMonster Lead Generation Tool

Optimonster is the most powerful lead-generation tool that helps businesses, publishers, and affiliate marketers build and manage their customer lists. It will help you convert and monetize your website traffic with a high-performing conversion optimization toolkit.

The tool offers a very user-friendly interface. It makes it easy to create forms, manage leads, and track results. Top features include: 

  • Drag-and-drop builders
  • Lightbox popups
  • Exit intent detection
  • Floating bars
  • 100+ templates 
  • Customizable forms,
  • A/B testing
  • Behavior-based segmentation

This affiliate marketing tool is definitely a powerhouse to turn your traffic into subscribers, leads, and conversions and utilize actionable insights to optimize and scale.

OptinMonster has four plans: Basic, Plus, Pro, and Growth. The Pro version is the most popular plan at $49 per month. You can use it on 3 sites create unlimited campaigns for unlimited subscribers and unlock many more features.

Get the Pro version for $29 per month (35% off)

18. ConvertKit – Top Email Marketing and Automation Tool

ConvertKit Affiliate Marketing Tool
ConvertKit Email Marketing

ConvertKit is the go-to and easy-to-use tool for email marketing that helps businesses and creators connect and grow their audiences, automate email sequences based on user segmentation and behavior, and monetize their content with email.

ConvertKit’s top features include:

  • Landing page editor
  • Visual Automation Builder
  • Deliverability rates
  • Campaign Tagging and Segmentation capabilities

ConvertKit offers flexible and various packages depending on the size of your business. For new affiliate marketers and bloggers, Convertkit is free for up to 300 subscribers. The Creator Plan starts at $29 per month for up to 1,000 subscribers, $49 per month for up to 3,000 subscribers, and $79 for up to $5,000 subscribers. Check out pricing here for more than 5,000 subscribers.

What is Affiliate Marketing?

Affiliate Marketing is a low-risk, pay-for-performance channel where companies pay a commission to external partners for traffic, visits, or sales they drive to their site. Affiliate marketing is often used in conjunction with search engine optimization (SEO) and content marketing to drive traffic to a website. By providing valuable content and incentivizing customers to take the desired action using trackable affiliate links, affiliate marketing can be a very effective way to generate sales and leads for a business. Affiliates are usually publishers, niche bloggers, social influencers, and digital creators.

What are Affiliate Marketing Tools?

Affiliate Marketing tools are effective tools and software that help you build and manage your affiliate business. Hosting, Affiliate networks, Link cloaking, Link Tracking, Content, and SEO tools are essential tools for bloggers and affiliate marketers to build a revenue-generating affiliate business.

How Affiliate Marketing Tools Can Help?

Affiliate Marketing tools help bloggers and affiliate marketers create affiliate marketing campaigns, organize affiliate links, store website information and database, optimize content for their audience and for search engines, manage their commission payouts, and more.

How to choose the Best Affiliate Marketing Tools?

Criteria such as ease of use, reliability, technical support, and cost make the difference. You should always focus on highly-rated tools with good reviews and recommendations by marketers and online experts. You should also be familiar with the technology to make valuable recommendations to your audience.

How much do Affiliate Marketing Tools cost?

Overall, you can get started for free with some of these essential affiliate marketing tools. From my top picks, you can set up and run your blog or affiliate site for under $400 per month with all the recommended tools in this article. You can easily absorb the cost of the tools once you start monetizing your content with affiliate links or banner ads. Depending on your niche, you can get to $400 by generating only one or two sales per month. If you are very limited with your marketing budget and you are looking for cheap options, here is a list of free affiliate marketing tools you can add to your stack as well: 

  • Google Keyword Planner to perform keyword research and identify new content opportunities for your affiliate marketing site
  • Dropbox for file management
  • Buffer for social media and content management. 
  • Bitly to manage your affiliate links and perfect for your affiliate marketing campaigns on social.
  • Pixabay for sourcing  high-quality and license-free images
  • Mailchimp sends high-converting emails and content to your subscribers and monetizes revenue with email marketing.

How quickly can you get set up with all your Affiliate Marketing Tools?

If you are ready to get started, it will take you anywhere from 24 to 72 hours to get set up with all your affiliate marketing tools. For some tool setups, you will need to make sure you qualify and it may take more time (eg. Adsense). Within 30 days your website should be operational and ready to drive traffic and results.

What are the best Affiliate Marketing Tools Alternatives?

The top 19 best affiliate tools I listed in this blog are by no means an exhaustive list, and while some of these tools will help you build a successful affiliate business, there are other top affiliate tools worth mentioning. Below is a list of other affiliate marketing tools that are also very powerful as well:

  • Elementor (Kadence Alternative) – landing page builder to build beautiful WordPress blogs and affiliate sites.
  • Nitropack (WPRocket Alternative) – WordPress plugin for supercharging your site speed and decreasing your website’s load time.
  • Ahrefs (SEMRush Alternative) – the second-best SEO tool for auditing your site, analyzing your competitors’ weaknesses, and finding new backlink opportunities.
  • Tiny PNG (ShortPixelAlternative) – for optimal image compressions.
  • ProWritingAid (SEMRush Alternative) – for improving your content grammar and style.
  • Writesonic (Jasper AI Alternative) – for overcoming writer’s blocks and generating more content.
  • CrowdContent (FatJoe Alternative) – for outsourcing content to professional writers for your blog posts, social media posts, or other content marketing needs. 
  • Photoshop (Canva Alternative) – for crafting beautiful designs and graphics that speak to your audience.
  • FindThatLead (Hunter Alternative) – for finding professional contacts and refreshing your outreach plans.
  • Refersion (Impact Radius Alternative) – a top platform that allows discovering new affiliate programs and offers to promote on your site and for connecting with new brands. This platform also centralizes all your affiliate campaigns and affiliate earnings in one place.
  • AdThrive (Google Adsense Alternative) – for monetizing your content with the best ad network solutions. It requires your blog to drive about 100,000 page views and more than 50,000 monthly sessions to get approved though.
  • Thrive leads (OptinMonster Alternative) – to build a lead-generating machine and grow your email list.
  • Constant Contact (Convertkit Alternative) – to craft highly converting email campaigns and automation to engage with your audience.

Final Thought

When choosing your affiliate marketing tools, most affiliate marketers will invest in tools that provide security, reliability, speed, and technical support. You can also find affordable affiliate tracking software and join multiple affiliate networks to maximize the success of your affiliate campaigns. I hope this article gave you some context to get you started on your blogging journey or helped you find alternatives for your content, SEO, hosting, affiliate, ad, and other affiliate reporting needs.

Give these recommendations a try to maximize your affiliate marketing journey! You can also check out our article about the best affiliate programs for new bloggers to use for affiliate program ideas and to monetize your blog.

Audrey Durand

Audrey Durand

is an entrepreneur and business executive at Accenture, leading global services and consulting company. Seasoned professional with creative flair and expertise in strategy, consulting, digital, and partnerships for DTC,B2B, and SaaS companies, she is also a trusted resource for entrepreneurs and content creators serious about scaling their digital business and personal brand. With thegoodstrategy.com, she focuses on SEO, blogging, and affiliate marketing solutions to equip her online readership with the right toolset and knowledge to accelerate their online growth.