What is Affluent?
Affluent helps agencies and advertisers streamline the day-to-day affiliate program management for users by offering custom reporting, tagging, and competitor intelligence solutions. With over 500 integrations with affiliate networks, the technology enables users to make more informed decisions on the performance, cost, and profitability of every affiliate campaign, brand, and publisher.
History of Affluent
Founded in 2016 and headquartered in Nashville, TN, Affluent has become a go-to technology for any agency, advertisers, or publishers serious about a deeper level of data insights, custom reporting solutions, and optimization features. It has been recognized as one of the fastest-growing affiliate tracking platforms in the affiliate industry.
The company was initially launched as a project to support day-to-day reporting, admin tasks, and performance analysis tasks, which can become messy as brands and programs can get set up and operated across multiple affiliate networks. There was a true need to streamline tracking and data ingestion, and set up workflows to enable users to shift focus to what matters: growing performance.
Affluent was designed to be an intuitive and user-friendly affiliate marketing technology with a focus on providing powerful automation tools, exportable reports, and excellent publisher intelligence capabilities.
Fast forward to 2021, Affluent was acquired by Impact as an effort for the network to continue to expand its Partnership Cloud solutions and enable agencies and advertisers unified manage their partnership programs.
In 2022, Affluent launched its link scanner feature to automatically scan pages and crawl affiliate links online to find new opportunities to optimize or fix performance issues.
Affluent Screenshots
Agencies using Affluent
Affluent is used by a wide variety of companies of different sizes and industries all around the world. While mostly used by agencies and affiliates, some examples of well-known companies that use Affluent include:
- Gen 3 Marketing
- PartnerCentric
- JEB Commerce
- Accenture
Affluent Key Features
Whether you are an affiliate, or advertiser, or work in an agency, Affluent has great features to offer that include automated reporting solutions, events and alerts systems, tracking capabilities, and competitor analyses and intelligence solutions.
Affluent’s Brand Manager
Affluent enables affiliate managers, or digital marketers involved in growing the ecommerce or affiliate performance of a program, to connect all their day-to-day tools into the platform and to get access to a unified view of their program performance.
Custom and Automated Dashboards for Agencies
With Affluent, you can create comprehensive reports and dashboards tailored to your role or your business unit and customized for your audience. Agencies can build branded reports for clients and get access to revenue per client while advertisers and affiliates can create automated reports to get performance overviews at a campaign, publisher, or account level.
Agencies can add any network fees, agency fees, or other costs associated with the program they manage on behalf of the client.
This is crucial when running analysis performance beyond ROAS for both agencies and advertisers and allows to tracking true costs and ROI.
Publisher Optimization Solutions
Affluent unlocks access to publisher intelligence reports to give you a complete overview of your publishers and filter data to identify active, productive, or inactive partners but also to identify “Risers” and “Fallers” with increased or declined traffic and help you better optimize your relationship with affiliates, incentivize top performers, or sunset inactive partners.
Another great feature of Affluent is the Gap Analysis feature that enables you to identify publishers that are performing well for some brands but not for others.
The Winback Analysis feature is designed to allow you to see the performance of a large number of publishers over a long period at a glance. It is useful to build high-level performance projections at a partner level based on their prior contributions.
Finally, Affluent offers deduping commission solutions to prevent paying out on multiple networks for the same conversion. This can help money and time and continue to run healthier and optimized programs.
Tagging & Grouping Features
Tagging and grouping your brands and publishers is an essential task to do when managing successful affiliate programs, it allows identify what group, industry, or type of publishers and affiliates are producing results, and where there are gap opportunities. Affluent offers tagging and grouping capabilities to help you organize all your brands and affiliates across different networks into one unified list.
Affluent uses the following tagging capabilities:
- Brand Vertical such as Clothing& Apparel, Lifestyle, Food & Beverage etc.
- Brand Group such as Golf, Wine, Baby Care etc.
- Tags
Publisher Merging Features
Affluent merges accounts belonging to the same publishers into one “merged publisher” – giving you a view of your activity with any publisher across your whole portfolio.
Link Scanner
The link scanner feature gives users options to recover lost revenue, automate competitor analyses, discover new opportunities, better prepare for network migrations, and optimize performance.
Another great way to use the link scanner is to research and analyze links online looking at link opportunities from Google Search Results for your keywords. You can find broken links, out-of-stock links, or other potential links from your program or to target.
Affluent Interface and Use
Affluent platform is easy to use, clean, simple, and intuitive. The platform offers a structured design layout, improved overall UI flow, and more. It is easy to navigate between each section and build reports and dashboards in just a few clicks.
Affluent Integrations
Affluent’s Affiliate technology has over 500 integrations with popular affiliate networks and platforms to make it very easy for users to sync their data across multiple platforms, automate their workflows, and streamline their affiliate marketing efforts. The technology aggregates data from all the platforms you connect to your account to offer a unified dashboard and allows making data-driven decisions based on analytics from multiple sources. Top Affluent’s integrations include:
- Impact
- CJ
- ShareASale
- Awin
- Amazon
- Skimlinks
- Levanta
- Refersion
- Partnerize
- Rakuten
- Avant Link
- Everflow
- LeadDyno
- Flex offers
- ClickBank
And the list goes on…
Affluent also connects other day-to-day analytics tools and third-party tools such as Facebook Ads, Google Analytics (GA4), or Supermetrics, to get the full picture of your program performance across diverse channels and media touchpoints.
Affluent Pros & Cons
As with any tech, SaaS tools, and online platforms, there are pros and cons to consider with Affluent; our verdict:
Pros:
- Great data insights
- Unified and automated reports across networks
- Easy to use
- Link scanner
- Show value and prove ROI
Cons:
- Link scanner is a paid add-on
- Slow support response time
- Hard to build complex custom metrics
Affluent Pricing & Plans
There are several Affluent’s known pricing plans and tiers available to users:
The Free plan (Trial) offers to test and get familiar with all the features of the tools with a limit of $5K in monthly commissions, 10 platforms you can integrate to, and up to 6 months of historical data to analyze.
There are 3 main paid plans: “StartUp”, “Business”, and “Enterprise”.
Pricing starts at $35 per month.
The Link Scanner Feature is free for up to 10 pages per month. There are different tiers based on the volume of scans you need to complete.
Affluent Alternatives
While there are no perfect and direct alternatives for Affluent, below are other affiliate tracking and analytics technologies to consider:
- Post Affiliate Pro – One of the best affiliate software platforms, PAP has robust tracking capabilities, and many other features such as promotional materials, and top URLs reports, and offers a 1-month free trial to test all the features.
- Affilimate – It is an affiliate content optimization and link-tracking tool that may offer more capabilities on the publisher’s side to track links and performance.
- Affise – It is a good affiliate performance tool alternative to Affluent but may be more expensive. While there are free versions and trials, be ready to budget for $500+ per month.
Affluent Affiliate Program
Affluent Affiliate program is available on ShareASale and offers to help bloggers, affiliates, business owners, and entrepreneurs generate revenue by getting paid for referrals. You can earn 100% of the first month’s revenue, 50¢ per lead for each free trial sign-up, and get access to a two-tier commission rewarding 20% for every sale of affiliates you recruited. Get access to promotional resources, monthly newsletters with new special promotions, and reliable tracking and reporting capabilities.
Final verdict
Affluent is one of the most easy-to-use and efficient affiliate tracking technology in the market. The tool offers a range of features such as custom reports and dashboards, optimization solutions, publisher intelligence, and link scanner solutions to streamline the day-to-day management of multiple brands, programs, and partners, across many affiliate networks.
Affluent is a robust solution for agencies as you can analyze the true cost and revenue of clients and offer personalized dashboards and analyses to help your clients grow their businesses. We recommend this tool if you operate multiple programs of work in an agency.
Affluent’s pricing starts at $35 per month with a free plan to quickly get started and explore the features to see if this is the right solution for you and your business.
It is a no-brainer for anyone serious about affiliate marketing tracking, data insights, and saving precious time.
