In this guide, we listed the best SEO tools based on their SEO features, capabilities, and pricing. A good SEO tool allows users to audit sites, identify technical issues, and provide them with actionable reports to help boost their website’s organic rankings and domain authority. If you are looking to align and outrank direct competitors, you need a good SEO tool for that.
What are the best SEO Tools?
Here are our top picks for the best SEO tools you can find online to help your online business, blog, or any of your web pages grow online visibility on search results and gain ratings and share of voice in your market. Some of these tools offer free trials and many API capabilities to integrate with your existing tech stack:
- SEMRush
- Ahrefs
- Moz
- Screaming Frog
- Yoast SEO
- Rank Math SEO
- Surfer SEO
- Majestic
- Mangools
- Spyfu
- Keyword Hero
- SEOptimer
- [Bonus] SEO Tools
1.SEMRush
SEMrush is an all-in-one digital marketing tool that offers a wide range of features for businesses of all sizes. One of the unique features of SEMrush is its ability to provide comprehensive data about competitors, including their organic search rankings, paid search campaigns, and social media presence. This competitive intelligence allows businesses to stay ahead of the curve and make informed decisions about their digital marketing strategies. Additionally, SEMrush offers a suite of tools for keyword research to help you with keyword ideas and opportunities, site audits, backlink analysis, and more, making it a valuable resource for SEO professionals, content marketers, and PPC advertisers alike.
Key Features: SEMrush has 55+ tools and reports for all your marketing needs ranging from Content, Advertising, Social Media, and of course SEO. It includes Keyword Research, On-page SE, Local SEO, Rank Tracking, Link Building, and Competitor SEO Analysis.
The Plus: SEMrush’s proprietary tool ‘Keyword Magic Tool’ to find the best keywords to target including long-tail, LSIs, related keywords, and other keyword variations.
Plans & Pricing: SEMRush offers three plans that suit different needs and budgets.
- Pro – Perfect for newbies, small businesses, and teams, the plan starts at $119.95 monthly
- Guru – If you are already familiar with SEO and have a more established website or business, this plan is a better option – It starts at $220.95 monthly.
- Business – This plan is for large businesses and agencies that manage many projects and needs more credits to track keyword and volume and to access API to integrate with other third-party tools. The plan starts at $449.95 monthly.
You can save up to 17% if you pay annually.
If you need to test the features first and explore all the SEO tools SEMRush has to offer, you can start with a free trial account to create and manage your project, track keywords, and get full access to all toolkits.
2. Ahrefs
Ahrefs is an all-in-one SEO tool that is widely used by digital marketers and content creators to improve their online visibility and search engine rankings. It provides a suite of tools and features that can help users to perform a variety of SEO tasks such as keyword research, backlink analysis, content analysis, and rank tracking. With Ahrefs, users can get a comprehensive overview of their website’s SEO performance and identify areas that need improvement.
Key Features: Ahrefs’ key SEO tools and features include Site Explorer, Keyword Explorer, Site Audit, Rank Tracker, and Content Explorer.
The Plus: High-level and very intuitive dashboard to track all your projects and to keep track of your SEO progress and overall performance. Their backlink analysis tool allows you to understand how your website relates compared to the competition and gives you signals on your domain and URL ratings.
Plans & Pricing: Ahrefs has 4 different plans:
- Lite Plan: This plan is perfect for small businesses and entrepreneurs who are just getting started with SEO. It costs $99 monthly with access to the 6 core SEO features to track and analyze your website or blog performance.
- Standard Plan: This plan is ideal for SMEs and serious content creators and freelancers who want to improve their website SEO performance and accelerate their organic visibility. The standard plan gives access to additional features such as content gap, position history, SERP updates, and batch analysis. This plan is $199 per month.
- Advanced Plan: If you run a small agency or work with a marketing team, you will be able to take all your reporting and performance dashboards to the next steps with this plan. It starts at $399 monthly.
- Enterprise Plan: This plan is for large enterprises and SEO agencies that need the most advanced SEO tools and features, including access to unlimited history and API capabilities to integrate with many other tools and solutions. This plan starts at $999 per month.
Ahref used to have a 7-day trial for $7 but they no longer offer this plan. Instead, you can sign up for Ahref Webmaster tools to get free and limited access to Site Explorer & Site Audit.
Additionally, if you signup for any of the 4 premium plans and pay annually, you will get 2 months free.
3. Moz
Moz is a widely popular SEO tool that helps users optimize their websites and improve their search engine ranking. With a suite of powerful features, Moz Pro provides valuable insights into a website’s performance, including keyword analysis, backlink tracking, and site audits. Moz also offers a variety of helpful resources, including a comprehensive blog, educational videos, and online training courses. Whether you’re a seasoned SEO professional or a beginner just starting out, Moz is an excellent tool for improving your website’s search engine visibility.
Key Features: Keyword Research, Site Crawl, Rank Tracking, Content Optimization, Link Research, Analytics & Reporting
The Plus: Moz Pro has a wealth of data around site authority score metrics such as your Domain Authority. Domain Authority is actually an SEO term coined by Moz to predict how likely a website is to rank in Search Engine Results Pages. Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking.
Plans & Pricing: Moz Pro has 4 core plans to fit every business needs;
- Moz Pro Standard: This plan starts at $99 per month and includes features such as site audits, rank tracking, and keyword research.
- Moz Pro Medium: This plan is the most popular option at $179 per month and includes all of the features of the Standard plan, plus additional features such as on-page optimization suggestions and link research. You can track up to 1,500 keywords and crawl up to 500,000 pages per week. You can try this plan for free for 30 days.
- Moz Pro Large: This plan is best for businesses and agencies, serious about online search and organic performance for up to 25 campaigns (or clients’ websites). The plan starts at $299 per month and includes all of the features of the Medium plan, plus additional features such as custom reports and access to the Moz API.
- Moz Pro Premium: Perfect for SEO and Marketing teams to scale SEO campaigns with up to 50 campaigns and 2MM pages crawled weekly. The plan costs $599 per month and includes additional features such as a dedicated account manager and enhanced reporting capabilities.
You can save 20% on any of the 4 Moz Pro plans when you pay yearly for any premium plans.
4. Screaming Frog
Screaming Frog SEO is a popular SEO crawler tool used by many digital marketers and bloggers to analyze websites and identify areas for improvement. Screaming Frog Spider crawler works by scanning web pages, links, images, and other elements to collect data such as broken links, duplicate content, and missing meta tags. The tool also provides valuable insights into website performance, including site speed, response codes, and robots.txt directives.
Key Features: Find broken links, Audit Redirects, Analyze Page Titles & Meta Data, Discover Duplicate Content, Review Robots & Directives, Extract Data, Google Analytics, Generate XML Sitemaps, Crawl Javascript, Visualize Site Architecture, Analyze and compare data, and integrate with Google Analytics, Google Search Console and Page Speed Insights.
The Plus: Screaming frog reports are very comprehensive and provide all the details about crawling and SEO issues and optimization opportunities. You can download the app on your computer and get started in just a few clicks. You can also use it to discover how optimized your competitor’s sites are and where their biggest technical SEO issues are.
Plans & Pricing: Screaming Frog SEO Spider is free to download to get started with your website analysis and crawling performance. Crawl capacity is limited to 500 URLs. The paid version allows you to get unlimited crawls, integrate with many tools, and get access to the custom robots.txt, javascript rendering, and free tech support for only $259 per year.
5. Yoast SEO
Yoast SEO is a powerful plugin, compatible with WordPress and Shopify, designed to optimize website content for search engines to improve search engine rankings. The plugin also offers real-time feedback and provides suggestions for content optimization. This includes analyzing the length of your content, the use of headings and subheadings, the overall readability of your content, suggestions for optimizing your meta tags and descriptions, and the ability to customize your sitemap, set up canonical URLs, and even integrate with Google Search Console for more detailed analytics.
Key Features: Keyword Optimization, Content Analysis, Readability Analysis, and Sitemap Creation for WordPress sites, Videos SEO, Local SEO, News sites, Woocommerce and Shopify Optimizations.
The Plus: Yoast has a very large community of users and has its very own YoastCon conference that brings some of the world’s best SEO experts together in one place.
Plans & Pricing: Yoast SEO plugin for WordPress is free. You can unlock more features such as multiple focus keywords, redirect management, internal link suggestion, and customer support for 1 year for only $99 per year. If you are serious about optimizing your WordPress blog or Shopify Ecommerce site and building a profitable business by boosting your organic rankings, Yoast is an excellent Search Engine Optimization solution for you.
6. Rank Math SEO
If Yoast SEO made it to this list, there is no reason that its direct competitors won’t. Rank Math SEO is a very complete WordPress SEO Plugin to manage your pages and posts and to optimize your content not only with search engines but with user experience in mind. Rank Math is used by top-performing world-leading companies such as H&M, Jeep, Twitch, or WebMd. The plugin not only helps you optimize your pages but it’s a very easy-to-use tool you can set up in just a few clicks and consolidate all SEO suggestions in one place. Take also advantage of the free SEO reports to get started and pull a detailed report of the state of your website to find SEO issues and fix them for free.
Key Features: SEO Analyzer, Redirection Manager, Content AI, Search Console, Tite & Meta Settings, Multiple Rich Snippet Support, News and Video Sitemaps, Local SEO optimization.
The Plus: Rank Math Content AI – your personal AI assistant that helps users write SEO-friendly content with easy-to-follow and real-time suggestions to use in your content.
Plans & Pricing: While you can get started for free with Rank Math and download the plugin directly from your WordPress backend via the plugin library, Rank Math SEO has three plans to help users grow and optimize their website:
- Pro – This plan is perfect for content creators, bloggers, and Solopreneurs. The license cost $59 per year with access to track keywords, schema generator, and enhanced content AI feature for one website.
- Business – This license costs $199 per year for up to 100 client websites. You can track up to 10,000 keywords and access free SEO courses and 24/7 priority support.
- Agency – If you are working with a large team or work in an agency, this plan starts at $499 per year.
7. Surfer SEO
Surfer SEO is coming in the lineage of Rank Math and is one of the best SEO tools that help to analyze and optimize content to boost organic rankings. It uses machine learning algorithms to analyze thousands of top-ranking pages and provides suggestions for optimizing the content, headings, meta tags, and other on-page factors. The tool also provides insights into backlink profiles and helps to identify opportunities for link building. Surfer SEO aims to make the SEO and content creation process more data-driven and efficient, allowing users to save precious time and resources while improving their search engine rankings.
Key Features: SERP analysis Tool, Advanced Keyword Research Tool, Audit Tool, and Content Editor with guidelines enhanced with Natural Language Processing (NLP).
The Plus: Surfer SEO integrates with SEMRush, Jasper, Google Docs, and WordPress.
Plans & Pricing: Surfer SEO has 4 plans that suit different needs and budgets.
- Basic – Perfect for newbies, small businesses, and teams, the plan starts at $99 per month for up to 2 websites. You can write and optimize up to 120 articles per year with Surfer SEO content editor.
- Pro – If you are already familiar with SEO and have a more established website or business, this plan is best suited for your needs – It starts at $99 per month for up to 5 websites and has content editor capabilities for 360 articles per year.
- Business – This plan is for large organizations and agencies that manage many projects and needs more credits to track keyword and traffic volume and to access API to integrate with other third-party tools. The plan starts at $199 monthly.
- Enterprise – This plan has custom pricing to make sure you get a personalized experience with the volume, features, and sufficient credits you need to manage your enterprise business or agency, including VIP support and Legal Assistance. You contact Surfer SEO for more information about this plan.
You can save up to 17% on any of the 4 plans if you pay annually.
If you need to test the features first and explore all the SEO tools Surfer SEO has to offer, you can start with a free 7-day trial account and get full access to all toolkits to start optimizing your content and web pages.
8. Majestic SEO
Majestic is an SEO tool focused on link-building efforts and optimizations and is best for users looking to better understand domain authority and analyze the power of their inbound and outbound links. Majestic provides in-depth information and reports about your site’s link profile, referring domain, trust score, and topical trust flow, and keeps track of direct mentions or citations to your site. It is the perfect companion for any digital PR expert.
Key Features: Site Explorer, Full Link Profile Analyzer, and Backlink Checker
The Plus: Site Explorer tool offers a wealth of data to gain insight into your domain or site authority and link power. Understanding earned engagement and sharing of voice online is critical to inform how you want to prioritize building and scaling inbound traffic and grow your authority. All of this translates into higher rankings on search results for topics and keywords that matter in your niche or in your industry.
Plans & Pricing: Majestic SEO Tool has 3 plans you can choose from:
- Lite– Perfect for auditing a small group of sites and checking backlink profiles. The lowest plan is $49.99 per month for up 1 million analysis units, enough to get you started with your site optimization plan.
- Pro – If you are already an SEO expert, working with an agency or as a consultant, this plan is best suited for your needs. For $99.99 per month, you will have access to up to 20 million analysis units and more reporting and data extraction capabilities. With this plan, you can unlock all the Majestic tools to take your website performance to the next level.
- API– This plan is perfect if you work with large clients and need to import all the data from Majectic to a consolidated performance tech stack. Pricing for this plan starts at $399.99 and you can customize your plan based on the units and credits you need. All data and information can be passed through API and processed and integrated into your other tools to help you make a more informed decision on optimizing and scaling websites.
Both Lite and Pro plans have a 7-day money-back guarantee for new customers and if you choose a yearly plan, you can save up to 17%.
9. Mangools
Mangools SEO is a suite of SEO tools designed to analyze all aspects of your site data and to help improve your website’s visibility and search engine rankings. Mangools offers a variety of tools that can help with keyword research, SERP analysis, backlink analysis, and more. Mangools SEO is a popular choice among small businesses and individuals who are looking for a comprehensive and more affordable SEO solution to expand website SEO performance and rankings.
Key Features: Keyword Research Tool, SERP Analysis, Rank Tracking, Backlink Analysis, SEO Metrics, and Insights
The Plus: Mangools’ browser extension called “Mangools SEO Extension” allows users to get insights into a website’s SEO performance directly from their browser. While many other SEO tools offer browser extensions, Mangools’ has a very user-friendly interface, easy to navigate online, and has real-time data that are very accurate.
Plans & Pricing: Mangools has 3 plans to fit every business budget and needs;
- Mangools Basic: This plan starts at $49 per month and includes all features with limitations; up to 100 keyword lookups per 24 hours, up to 200 keyword suggestions/searches, 200 daily tracked keywords, and up to 100,000 backlinks monthly.
- Mangools Premium: This plan is the most popular option at $69 per month as you get unlimited keyword suggestions/search, unlimited competitor keywords/search, and 500,000 backlink rows monthly. This is the perfect option if you have a website or blog that needs to grow rankings much faster.
- Mangools Agency: For $129 per month, this plan is best for businesses and agencies, serious about online search and organic performance. The plan unlocks more credits and keyword research per day and includes up to 5 seats.
You can save up to 35% on any of the 3 Mangools plans when you pay yearly for any premium plans.
10. SpyFu
SpyFu is a very powerful and valuable SEO marketing tool that provides a range of benefits for users looking to improve their online marketing strategy. You can gain valuable insights into your competitors’ SEO and marketing strategies, find profitable keywords to target or keywords you may have overlooked, and improve your overall website’s visibility. With over a decade of search engine data to compare against, you have the ability to track your search engine rankings over time.
Key Features: SEO Marketing Suite, PPC Analyzer, Historic Data, Competitive Analysis, Backlink Outreach, Unlimited Keyword & Domain Projects, Custom Reporting.
The Plus: SpyFu offers one of the best and most comprehensive competitor analysis features. By analyzing your competitors’ websites, backlinks, and paid search campaigns, you can gain a deeper understanding of their marketing strategies and use this information to improve your own campaigns.
Plans & Pricing: SpyFu has 3 premium plans:
- Basic: This plan starts at $39 per month.
- Professional: This plan is the most popular option at $79 per month and you pay only $39 for the first month, to explore all the options and decide if this is the plan for you.
- Team: This plan is best for businesses and agencies, serious about online search and organic performance. The plan starts at $299 per month, ideal for marketing teams with multiple users.
11. Keyword Hero
Keyword Hero is a very effective SEO tool and aggregates up to 9 different sources of data via API to enhance all your keyword and organic reports from your Google Analytics account. The SEO tool will make it easy to track all your keyword conversions and build your organic optimization roadmap to boost your website’s online visibility. Keyword Hero will provide accurate information and reorganize data in reports to help you make more informed decisions about your site optimization.
Key Features: Keyword and Traffic Analysis, Site Structure and Content Optimizations, Brand Detection, SERP analysis.
The Plus: Discover and analyze what keywords are hidden behind your “not provided” reports in your Google Analytics. On average 60% of keywords users used to land your website are falling into this “not provided” category. Getting access to see what performs will help you optimize and supercharge your organic rankings in no time.
Plans & Pricing: SpyFu has a free plan and 3 premium plans:
- Little Hero: Get started for free and analyze up to 2,000 sessions.
- Big Hero: This plan starts at $9 per month. Analyze up to 10,000 sessions.
- Giant Hero: This plan is the most popular option at $49 per month. Analyze up to 50,000 sessions.
- Ultimate Hero: This plan is best for marketing teams or larger businesses, managing multi campaigns and sites; for $149 per month, you can analyze up to 250,000 sessions.
If you need to analyze more than 250,000 sessions you can request a custom quote. To make sure you select the right plan for your needs, head to your Google Analytics account and check how many monthly sessions your site has under the acquisition report and under “Organic Search”
12. SEOptimer
SEOptimer is the perfect SEO tool for small agencies and digital marketers to help identify the best keyword prospects and opportunities for content production or optimization. The tool also offers a comprehensive set of features to help identify hidden problems holding your website from its true ranking potential such as detailed analyses of your website’s on-page and off-page factors. This includes technical SEO audit, content optimization, backlink profile analysis, customizable checklists, step-by-step guides to help you implement the recommended changes easily, and a competitor analysis tool that allows you to compare your website’s performance against your competitors.
Key Features: Website Audits, White Label PDF reporting, Embeddable Website Audit Tool, SEO Crawler, Keyword tracking, Task & Progress Management.
The Plus: Embeddable Audit Tool to generate more leads and sales from your site. Using an easy step-by-step to design and build your form, and customize reports with your branding to capture new leads.
Plans & Pricing: SEOptimer has 3 premium plans:
- DIY SEO: This plan starts at $19 per month for solopreneurs, bloggers, or DIYers who are looking for a standard plan to track website issues, track keywords, and fix SEO issues to boost search engine indexing and ranking.
- White Label: This plan is the most popular option at $29 per month, perfect for digital agencies and marketers, managing multiple sites, and looking to white-label SEO reports.
- White Label & Embedding: The plan is at $59 per month, ideal for larger agencies and digital marketers looking to embed audit forms to generate leads straight from sites and to integrate with other systems.
You can save up to 25% on any of the 3 SEOptimer plans when you pay yearly.
Best SEO Tools – Features and Pricing Comparison
| SEO Tool | Key Features | Plans & Pricing |
|---|---|---|
| SEMRush | Keyword Research, Site Audit, Backlink Analysis, Competitor Analysis, Content Marketing | Pro: $119.95/mo , Guru: $229.95/mo, Business: $449.95/mo |
| Ahrefs | Keyword Explorer, Site Explorer, Site Audit, Rank Tracker, Content Explorer | Lite: $99/mo, Standard: $199/mo, Advanced: $399/mo, Enterprise: $999/mo |
| Moz | Keyword Research, Content Optimization, Site crawl, rank tracker, link research | Standard: $99/mo, Medium: $179/mo, Large: $299/mo, Premium: $599/mo |
| Screaming Frog | Website Crawler, Broken Link Checker, Site Audit | Free (limited), $259/year (unlimited) |
| Yoast SEO | On-Page SEO Optimization, Content Analysis, readability analysis | Free (limited), Premium: $99/site/year |
| RankMath SEO | SEO Analyzer, Redirection Manager, Content AI,, Multiple Rich Snippet Support, Sitemaps, Local SEO optimization | Free (limited), Pro: $59/year, Business:$199/year, Agency: $499/year |
| Surfer SEO | SERP analysis, advanced keyword research, SEO Audit tool, and content editor | Basic: $49/mo, Pro: $99/mo, Business: $199/mo, Enterprise: custom price |
| Majestic SEO | Backlink Analysis, link analyzer, Site Explorer | Lite: $49.99/mo, Pro: $99.99/mo, API: $399.99/mo |
| Mangools | Keyword Research, SERP Analysis, Rank Tracking, Backlink Analysis, SEO Metrics, and Insights | Basic: $49/mo, Premium: $69/mo, Agency: $129/mo |
| Spyfu | SEO marketing suite, PPC analyzer, Historic data, Competitive analysis, Backlink outreach, Unlimited keyword & domain projects, and Custom reporting. | Basic: $39/mo, Professional: $79/mo, Team: $299/mo |
| Keyword Hero | Keyword and traffic analysis, site structure and content optimizations, brand detection, SERP analysis | Little Hero: FREE, Big Hero: $9/mo, Giant Hero: $49/mo, Ultimate Hero $149/mo |
| SEOptimer | Website Audits, White Label PDF reporting, Embeddable Website Audit Tool, SEO Crawler, Keyword tracking, Task and Progress Management | DIY SEO: $19/mo, White Label: $29/mo, White Label & Embedding: $59/mo |
How to get started with the right SEO tools?
Before selecting any SEO tools, there are key tools to set up first and to take advantage of as they are completely free SEO tools: these tools are Google Search Console (GSC), Bing Webmaster Tools (BWT), Google Search Trends, Google Analytics, and Google Keyword Planner.
All these search engine tools are built-in solutions from Google and Microsoft Bing Suites and offer a wealth of data about your web pages such as organic trends, and search performance including impressions, clicks, Average CTR, and average position data. These tools provide detailed reports about crawling, indexing, and technical issues to address on your site -if any- to make sure your pages rank and get organic visibility on Search Engine Results Pages (SERPs).
Google Search Console
One of the most valuable – if not the most valuable – SEO tool to view your website.s performance in search results, monitor the appearance of search snippets, submit your XML sitemap, identify and fix technical issues, and submit sitemaps for Google to crawl. Google Search Console provides insights into how users are finding and interacting with your website through search. If you have not set up Google Search Console yet. Stop reading and head to Google Search Console setup instructions.GSC integrates with most of the best SEO tools reviewed in this article.
Google is the number 1 global search engine with 93% of the global market share.
Google Analytics
Google Analytics is a powerful and free web analytics tool that allows you to track and analyze user behavior, traffic, and engagement with your website. It includes information on page views, bounce rates, time spent on the site, and conversion rates. Google Analytics allows you to set up goals and track conversions and connect your other google properties such as Google ads or Google Search Console to provide all the relevant Search, SEO, and Website performance you need to make an informed decision about your optimization and ranking strategy.
Bing Webmaster Tools
Similarly to Google Search Console, monitor and maintain your site presence on Bing Search Results with Bing Webmaster Tools. BWT is a free SEO tool that also provides a wealth of data about your keywords and page impressions, clicks, and average position on search results. With the tool, you can troubleshoot technical issues relative to crawling and indexing, and identify new ways to optimize your content based on the query and backlink reports.
Jumpstart indexing – You can automate URL submission by using IndexNow or Submission API features and stay updated on Bing while supercharging the crawling and indexing process to get your web pages discovered much faster.
Google Search Trends
Google Search Trends allows you to see what people are searching for on Google. This tool provides real-time data on search queries, which can be used to monitor Google trends, understand user behavior, and inform your marketing strategies. Google Search Trends can be used to analyze search volume data for specific keywords or topics, as well as to compare search volume across different locations or time periods. This information can be incredibly valuable for businesses, marketers, and content creators looking to optimize their online presence and reach their target audience. It is a highly useful resource to gain insights into the world of online search.
Google Keyword Planner
Google Keyword Planner is one of the most valuable and free features of Google Ads; this tool can help you identify relevant keywords and phrases in your niche or industry, as well as estimate search volume and competition levels for those keywords, for free. Google Keyword Planner also provides suggested bids for each keyword, which can help you plan your advertising budget and optimize your existing or future paid campaigns for maximum ROI. This tool is very useful to help supplement your existing keyword research tool and validate ideas and organic keyword opportunities.
Other SEO Tools and Extensions
While there are many other great SEO tools out there, we shortlisted the solutions we tested, reviewed, and strongly stand behind when it comes to SEO optimization. Nevertheless, there are other SEO tools that are worth the mention:
- Woorank – to track and report technical and content opportunities
- SEOQuake – free SEO chrome extension tool to assess internal and external links, keywords, and performance.
- Keyword Everywhere – Another SEO keyword tool you can use for free by downloading the Chrome extension. It aggregates data from Google Analytics, Search Console, and Trends to help you find what are the best keywords in your industry you should target.
- Answer the Public – answer the public is a visual SEO tool to discover an untapped goldmine of content ideas.
What are the essential features of top SEO tools?
To make your final decision in choosing the best SEO tools for your need and budget, it is essential to have a basic understanding of the features of these top SEO tools and what are the most important signals of SEO:
Keyword research
Keyword research activity is essential for identifying relevant and high-traffic keywords to optimize for. Explore search volume and competition difficulty and search intent behind specific keywords, and identify long-tail keywords to target. Find opportunities to optimize your website content to better match what your target audience is searching for and increase your chances of appearing in search engine results pages. Check out our guide on how to Build an effective keyword strategy in under an hour and use our proven technique to find relevant keywords in your niche and boost your website’s organic rankings.
Competitive research
Competitive Research is an important SEO function that helps gain insights into competitors’ strategies. By analyzing competitor websites and identifying their strengths and weaknesses, you can develop a more effective SEO strategy.
Site audit
Auditing a site is a crucial step for assessing the health and performance of your website. These audits can identify technical issues that may be impacting your website’s visibility and ranking on search engine results pages. By conducting regular site audits, businesses can ensure their website is optimized for search engines and delivers a positive user experience.
On-page SEO
On-page SEO involves optimizing your website pages for specific keywords and ensuring content is structured correctly. This includes optimizing page titles, meta descriptions, header tags, and content for targeted keywords. By optimizing individual pages, you can improve your chances of getting your page discovered quicker in search engine results pages for specific search terms.
Off-page SEO
Off-Page SEO signals, such as backlinks and social media engagement, are essential SEO signals for building your site authority and boosting search engine ranking. Domain authority, a metric that measures the overall authority and credibility of a website, is also an important off-page SEO signal. By building high-quality backlinks and engaging with their audience on social media, businesses can improve their domain authority and search engine ranking.
Technical SEO
Technical SEO involves optimizing the backend of your website for search engines. This includes site speed, crawling, indexing, source code optimizations and other UX site architecture directly impacting your website’s technical performance. Maintaining a high Core Web Vitals score contributes to getting better visibility and ranking for your website.
SEO Reporting
Reporting is essential to keep pace with your website performance, link power, domain authority, ranking changes, and any other SEO KPIs that matter to your business, reporting is essential for SEO. By regularly monitoring website traffic, search engine rankings, and other key performance indicators, businesses can identify opportunities to improve their SEO strategy and measure the impact of their efforts over time.
Wrapping-up
In this guide, we reviewed all the best SEO tools you should consider if you are serious about improving your organic rankings and gaining traffic and authority in your space. When selecting an SEO tool, always check the features and capabilities they offer such as keyword research, backlink analysis, ranking tracker, content optimization tools, etc.
With the right SEO tools to navigate site indexing and ranking, fix technical issues, and build your authority, you are equipped to take your website optimization to the next level and uncover many new ways to create fresh, relevant, and useful content for your audience and grow your organic traffic and authority in no time!
Just getting started? Check out how to start a profitable website or blog and start optimizing your content with the best SEO tools and practices.
