Are your carefully crafted email campaigns ending up in spam folders or being ignored in cluttered inboxes? Email deliverability is one of the biggest challenges marketers face, but the good news is that MailerLite has built-in solutions to make sure your emails reach the right audience at the right time.
If you’ve ever wondered, “How can I improve my email open rates?” or “What tools ensure email deliverability?”, this guide is for you. Let’s explore how MailerLite solves these challenges.
1. Spam Testing Tools to Keep Your Emails Out of Spam Folders
Before you hit send, MailerLite helps you ensure your emails meet spam compliance standards. This feature is invaluable for solopreneurs, freelancers, and small businesses who need to maintain their sender reputation.
Key Features:
- Spam Score Analysis: The platform analyzes your email content and structure, offering actionable feedback to avoid spam triggers.
- Subject Line Checks: Optimize your subject lines to ensure they are engaging but not flagged as spammy.
Why It Matters:
Emails with poorly optimized content or suspicious formatting often get flagged by spam filters. By using MailerLite’s spam testing tools, you can proactively address these issues.
Pro Tip: Keep your subject lines concise and avoid ALL CAPS or excessive punctuation to improve open rates.
Try MailerLite today to send emails that get seen!
2. How MailerLite Helps You Clean and Manage Your Email List
A clean email list is the foundation of good deliverability. MailerLite makes it simple to manage your subscriber list, ensuring that only valid, engaged contacts remain.
Key Features:
- Automatic Bounce Management: Removes invalid or bounced email addresses from your list. This prevents your sender reputation from being damaged.
- Inactive Subscriber Tracking: Identify and re-engage dormant subscribers or remove them to maintain a healthy list.
Why It Matters:
An outdated list with unengaged users can hurt your open rates and increase the likelihood of your emails being flagged as spam.
Pro Tip: Segment your list based on engagement levels and send reactivation campaigns to win back inactive subscribers.
Get started with a Forever Free MailerLite plan to streamline your list management.
3. Use Email Authentication to Build Trust and Boost Deliverability
Internet Service Providers (ISPs) rely on email authentication to verify the legitimacy of your campaigns. MailerLite simplifies this process with built-in tools.
Key Features:
- SPF (Sender Policy Framework): Ensures your email’s domain matches the sending server.
- DKIM (DomainKeys Identified Mail): Adds a cryptographic signature to verify your emails.
- DMARC (Domain-based Message Authentication): Protects your domain from spoofing and phishing attacks.
Why It Matters:
Authenticated emails are far more likely to land in the inbox instead of the spam folder. This boosts your chances of engagement and conversions.
Pro Tip: Authenticate your domain through MailerLite for better inbox placement and higher engagement.
4. Boost Engagement with MailerLite’s Advanced Automations
The more relevant your emails, the more likely they are to be opened and acted upon. MailerLite’s automation tools let you personalize campaigns to meet your subscribers’ needs.
Key Features:
- Behavior-Based Triggers: Send emails automatically based on user actions, like link clicks or form submissions.
- Segmentation: Group subscribers based on criteria such as location, engagement level, or purchase history.
- Drip Campaigns: Create sequences that nurture leads over time, ensuring consistent communication.
Why It Matters:
Engaged users are less likely to mark your emails as spam, improving overall deliverability and sender reputation.
Pro Tip: Use automation to send timely follow-ups, such as a thank-you email after a purchase or a reminder for abandoned carts.
Discover MailerLite’s automation features now!
5. Analyze Campaign Performance with MailerLite’s Built-In Analytics
MailerLite’s analytics tools provide insights into how your campaigns are performing and where you can improve.
Metrics to Monitor:
- Open Rates: Measure how many recipients open your emails.
- Click-Through Rates (CTR): Track how many users engage with your links.
- Bounce Rates: Identify invalid email addresses and clean your list accordingly.
- Spam Complaints: Monitor reports to refine your campaigns.
Why It Matters:
With access to real-time data, you can test and optimize your campaigns to achieve better results over time.
Pro Tip: Use A/B testing to experiment with subject lines, send times, and email designs to find what works best for your audience.
Why MailerLite Is the Best Tool for Improving Email Deliverability
MailerLite is designed to help solopreneurs, freelancers, and small businesses overcome the common challenges of email marketing. Its user-friendly interface, automation capabilities, and powerful tools make it a top choice for improving deliverability.
Here’s why:
- Affordable pricing plans that grow with your business.
- Built-in spam testing and list management for better sender reputation.
- Automation tools that save time and improve engagement.
- Comprehensive analytics to refine your strategy.
Additional Resources
MailerLite Deliverability FAQ
How does MailerLite improve deliverability?
MailerLite combines spam testing, list cleaning, authentication, and automation to ensure your emails reach the right audience.
Can I test my campaigns before sending them?
Yes! MailerLite’s spam testing tool lets you analyze and optimize emails before hitting send.
What makes MailerLite better for small businesses?
Its affordability, ease of use, and powerful features make it ideal for solopreneurs and freelancers looking to grow their email marketing efforts.
