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In today’s fast-paced digital landscape, affiliate marketing has emerged as a powerful tool for merchants and online businesses to promote products and services and diversify
What is brand bidding? Brand bidding – also called trademark bidding – is a search marketing tactic used in online advertising. It involves advertisers strategically
When it comes to building the right portfolio of affiliate partners, affiliate program managers need to make sure these partnerships align with the goals and
Whether you are a creator, or affiliate marketer or you manage a program for a brand, advertiser, or merchant, selecting an affiliate network is a
The Affiliate Program Audit serves as a vital instrument for analyzing the efficiency and effectiveness of an affiliate program. There are essential steps in evaluating
In the ever-evolving world of digital marketing, acronyms like ROAS often surface in conversations among performance marketers. For those unfamiliar with the term, ROAS may
Affiliate marketing can be a powerful channel for expanding your brand’s reach and increasing sales. However, to truly thrive in the world of affiliate marketing,
Deciding when it’s the right time to launch an affiliate program can be a tricky thing. Launch too soon after starting your ecommerce business and
Establishing a strong online presence, and effectively promoting your brand are on all marketing teams’ annual budget planning and agendas. Many eCommerce and retail businesses
Building and scaling successful affiliate programs is an ongoing process and requires expertise, experience, and creativity to continuously monitor, adapt, and refine strategies to ensure