Why Does GA4 Data-Driven Model Under-Report Affiliate Revenue?
In the ever-evolving realm of digital marketing and the constant shifts in consumer behaviors and purchasing decisions, staying ahead of the curve is not merely
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All the Digital Marketing guides, tips, methods, resources, trends, and platform reviews to enable Entrepreneurs, Digital Marketers, Bloggers, and Agencies to make more informed decisions about online marketing and partnerships. Brought to you by professionals in the field!
OUR LATEST ARTICLES
How to Leverage Influencer Partnerships with Your Affiliate Marketing Strategies?
In today’s fast-paced digital landscape, affiliate marketing has emerged as a powerful tool for merchants and online businesses to promote products and services and diversify
Brand Bidding Strategies in Affiliate and Paid Search Marketing
What is brand bidding? Brand bidding – also called trademark bidding – is a search marketing tactic used in online advertising. It involves advertisers strategically
22 Types of Affiliate Partners to Diversify Your Portfolio
When it comes to building the right portfolio of affiliate partners, affiliate program managers need to make sure these partnerships align with the goals and
10 Best Affiliate Networks for Advertisers and Publishers
Whether you are a creator, or affiliate marketer or you manage a program for a brand, advertiser, or merchant, selecting an affiliate network is a
How to Perform Effective Affiliate Program Audits?
The Affiliate Program Audit serves as a vital instrument for analyzing the efficiency and effectiveness of an affiliate program. There are essential steps in evaluating
The ROAS Formula: Strategies for Profitable Partnerships
In the ever-evolving world of digital marketing, acronyms like ROAS often surface in conversations among performance marketers. For those unfamiliar with the term, ROAS may
How to Recruit and Manage High-Performing Affiliates
Affiliate marketing can be a powerful channel for expanding your brand’s reach and increasing sales. However, to truly thrive in the world of affiliate marketing,
Is Your Ecommerce Brand Ready for Affiliate Marketing? 12 Checks to Assess Readiness
Deciding when it’s the right time to launch an affiliate program can be a tricky thing. Launch too soon after starting your ecommerce business and
How to Build a Cost-Effective Affiliate Program for Your Brand and Solidify Your Partnership with PR?
Establishing a strong online presence, and effectively promoting your brand are on all marketing teams’ annual budget planning and agendas. Many eCommerce and retail businesses